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Dec 26, 2024
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BA 459 Entertainment Management
This course applies principles of management as developed in previous courses specifically addressing the special concerns of the entertainment industry, including managing intellectual property rights, organizing alternative revenue streams, understanding market segmentation and leveraging creative talent. Students are exposed to the challenges of the entertainment industry through readings, lectures and presentations. Ethical consideration in the delivery of creative products and services will be addressed. Credit(s): 3
Prerequisite(s): BA 112 ; BA 303 ; PALM 309 or BA 307 ; PALM 312 or BA 360 ; and senior standing
Corequisite(s): PALM 309 and PALM 312 may be taken as corequisites
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