Sep 16, 2021  
Undergraduate Catalog 2017-2018 
    
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

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BA 360 Introduction to Marketing



Basic marketing functions, institutions, and concepts are studied with emphasis on the “4 Ps of Marketing,” which are involved in the creation, pricing, promotion, distribution, and sale of goods and services in industrial and consumer markets. Credit(s): 3

Prerequisite(s): BSB junior-level standing (or BA 112  for minor in entrepreneurship)



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