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German |
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GER 201 Intermediate German I
This course is intended to help the student acquire the ability to speak fluent German. Emphasis will be laid on idiomatic expressions, the art of translation and the more sophisticated elements of written and spoken German. Credit(s): 3
Prerequisite(s): GER 102
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GER 202 Intermediate German II
Emphasis is laid on perfecting the student’s ability to think and converse in German with ease. Language books are supplemented by readings in German literature, culture and civilization. Credit(s): 3
Prerequisite(s): GER 201
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GER 311 20th Century Literature and Civilization I
A systematic survey of German literature and culture from the turn of the century to Expressionism, the Weimar Republic through the collapse of the Third Reich. Among the authors studied are: Kafka, Mann, Werfel, Kaiser, Toll, early Brecht, Rilke, Stefan George and Benn. Credit(s): 3
Prerequisite(s): GER 202
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GER 312 20th Century Literature and Civilization II
A continuation of GER 311 , this course resumes with the first major works of POW and repatriation literature. Subsequently, it will examine the novels of Boll and Grass, the plays of Weiss, Handke, Frisch and Durrenmatt. The course concludes with an explication of the poetry of Benn, Sachs, Enzensberger and Celan. Credit(s): 3
Prerequisite(s): GER 202
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Global Studies |
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GLS 101 Introduction to Global Studies
This course introduces students to the multi-disciplinary nature of global studies. Students will engage in an introductory discussion and analysis of globalization, the interconnectedness that results from this process and the impact it has on contemporary global issues. Credit(s): 3
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GLS 475 Senior Capstone in Global Studies
This course is the culmination of the student’s global studies learning experience. It provides students with an opportunity to demonstrate mastery of the program material by applying what was learned to an instructor-approved project germane to the student’s career interests. Enrollment is limited to Global Studies majors with senior standing. Credit(s): 3
Prerequisite(s): GLS 101
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Health Professions |
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HP 201 Introduction to the Health Professions
This course introduces students to the wide variety of professional health programs at SU and the careers that students with degrees in these disciplines might pursue. Invited faculty, graduate students and external practitioners clearly articulate the requirements, expectations and rigors of each health program. Students also learn how each discipline contributes to the national focus on team-based health care. Credit(s): 1
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HP 291 Searching Medical Resources
This is a hands-on course in searching and evaluating information found in medical databases and online. Student will develop skills and ability to utilize tools needed to locate and interpret information relevant to the topics taught in other health professions courses. Copyright, plagiarism and the latest APA (American Psychological Association) bibliographic format will also be covered. Credit(s): 1
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HP 301 Cultural Competency and Health Care
This course facilitates development of knowledge, skills, values, meanings and experiences related to delivering competent cultural care to the clients. Emphasis is also on developing mindful interaction skills with other health care workers through deep exploration of self and interaction with individuals and groups with diverse backgrounds. Credit(s): 3
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HP 317 Spirituality in Patient Care
This course is intended to give the student in the School of Health Professions and the School of Pharmacy an overview of spirituality as it relates to healthcare and provide applications in the patient care arena. Students will explore the ever-expanding body of knowledge linking spirituality and patient care outcomes. Emphasis will be placed on the knowledge, skills, values, meanings and of the spiritual experiences of patient, family and the healthcare team. Credit(s): 3
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HP 451 Bioethics for Health Care Professionals
This course is designed for the junior/senior student and introduces the student to the history, theory, principles and decision-making frameworks found in the field of bioethics. The course addresses current ethical issues that challenge healthcare professionals and allows the student to use learned ethical theory and principles in analyzing discipline-specific situations. It is a seminar limited to 20 students who will participate in open dialogue. Credit(s): 3
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HP 476 Substance and Relationship Abuse
This interdisciplinary course is designed to offer and assist students in the health care professions in recognition and beginning-level interventions in populations at risk for substance dependence and/or abusive relationships. Emphasis is placed on providing interventions that are congruent with age, health status, culture, occupation and legal/ethical concerns. Credit(s): 3
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History |
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HIST 101 World Civilizations I
A survey of world history from Ancient Egypt, Greece, and Rome to the European Middle Ages. Credit(s): 3
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HIST 102 World Civilizations II
A survey of world history from the Middle Ages to the present. Credit(s): 3
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HIST 103 United States History I
A survey of American history from the colonial period to the Civil War. Credit(s): 3
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HIST 104 United States History II
A survey of American history from the Civil War to the present. Credit(s): 3
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HIST 111 Thinking Historically
Developing the insights and perspective of thinking historically is a dimension of every field of study. Using principles of critical thinking, analysis of evidence, examination of arguments and assumptions and expository writing, this course helps to develop these skills for any student. Course topics vary; recent offerings have focused on terrorism and women’s issues. Credit(s): 3
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HIST 201 The Practice of History
The practice of history requires mastery of important skills. These include: critical thinking, archival research, material cultural analysis, document interpretation, scholarly writing, documentation and oral communication. By developing these skills through instruction, practice, and active experience, this course prepares students for successful performance in the history major, as well as lifelong achievement in a variety of professions. Credit(s): 3
Prerequisite(s): HIST 101 and HIST 102 or HIST 103 and HIST 104
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HIST 242 Introduction to Museums
The course will provide an overview of all aspects of museum work, including museum management, governance, collections care and conservation, marketing, fundraising, interpretation and educational program development and reservation of cultural resources. Themes woven throughout the course will include collection and interpretation ethics, the role of museums in society and strategies of cultural preservation. Credit(s): 3
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HIST 295 Topics
Study of specific topics, issues or themes within the field of history. Credit(s): 3
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HIST 303 American Colonial History
A study of the social and political development of the American colonies. Credit(s): 3
Prerequisite(s): HIST 103
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HIST 304 Middle Period America
A study of American History from 1789 to 1860 covering the post-Revolutionary Era, Jeffersonian America, Jacksonian America and the Sectional Crisis. Credit(s): 3
Prerequisite(s): HIST 103
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HIST 305 Civil War and Reconstruction
A military, political, economic, social and cultural study of the war from the Compromise of 1850 to the removal of federal troops from the Southern states in 1877. Credit(s): 3
Prerequisite(s): HIST 103 or HIST 104
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HIST 312 Latin American Civilization and Culture
This course, an English version of SPAN 312 , focuses on the historic, political, religious, intellectual, artistic and social life of Latin American countries. Students will develop a deeper understanding of its various people and cultures. Specific historical events, from pre-Columbian times to the 21st century, will be studied alongside representative examples of cultural production in the fields of art, literature, music and film. Students seeking to fulfill their Spanish degree requirements with this course must take SPAN 312 . Students will not earn credit for both HIST 312 and SPAN 312 . Credit(s): 3
Prerequisite(s): HIST 103 and HIST 104
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HIST 341 Introduction to Public History
Through readings, discussions, presentations and excursions, students will gain a basic understanding of how to analyze and critique public history as a source of insight about American history and culture. They will seek and discover the meanings behind these sites and will examine theories of public history study. Credit(s): 3
Prerequisite(s): HIST 103 and HIST 104
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HIST 350 Virginia History
The history of Virginia from its founding to the present. Credit(s): 3
Prerequisite(s): HIST 103 and HIST 104
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HIST 362 Modern Middle East
A study of Middle Eastern politics, culture and historical events from the Ottoman Empire to the present. Credit(s): 3
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HIST 365 Diseases in History (same as BIO 365 )
This course will be an interdisciplinary topics course examining the impact of human disease on the development of human history. Topics to be discussed will include 1) fundamental information about different types of diseases, disorders, syndromes and disease processes, 2) an extensive review of significant points in history where either the illness and possible death of an individual leader or widespread epidemics changed the course of human history, and 3) a research paper and presentation by each student participating in the course. Diseases to be discussed will include infectious diseases and genetic disorders. Credit(s): 3
Prerequisite(s): BIO 121 , BIO 122 , HIST 101 or HIST 102
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HIST 371 Modern European History
A study of the “Long 19th Century” from the Age of Revolution to World War I. Credit(s): 3
Prerequisite(s): HIST 101 and HIST 102
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HIST 381 British History
A survey of British history from prehistoric Britain to the House of Windsor. Emphasis will be placed on the significance of British history for understanding American social and political institutions. Credit(s): 3
Prerequisite(s): HIST 101 , HIST 102 and HIST 103
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HIST 391 Asian History
An introduction to the cultural and historical experience of Pacific Rim countries, particularly China, Japan, Korea and Indonesia. Attention will also be paid to the emerging role of Pacific Rim countries in contemporary world affairs. Credit(s): 3
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HIST 395 Topics in History
Selected topics in history for reading, discussion, and writing. Credit(s): 3
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HIST 401 Internship in History
Experience in historic site administration and public history, gained through employment at historic sites, archives, and societies. May be repeated once. Credit(s): 3 or 6
Prerequisite(s): HIST 101 , HIST 102 , HIST 103 , HIST 104 and permission of the instructor
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HIST 445 Renaissance and Reformation
An analysis of the Renaissance in Italy and Northern Europe and the Protestant and Catholic Reformations. Credit(s): 3
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HIST 495 Senior Thesis
This course serves as the capstone activity for all History majors. Students will complete the research, writing and presentation, under faculty supervision, of a major research paper initiated during one of their 300-level or above elective courses. Credit(s): 3
Prerequisite(s): HIST 201 and a 300-level or above HIST course
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Humanities |
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HU 295 Topics
Study of specific topics, issues or themes within the humanities. Credit(s): 3
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HU 495 Advanced Topics
Study of advanced specific topics, issues or themes in the humanities. Credit(s): 3
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Information Systems and Technologies |
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IST 204 Computer Applications in Business Analysis
A laboratory course that introduces the student to the Internet and productivity software that are used as tools in business problem-solving activities and analysis. It provides a working knowledge of a commercial spreadsheet package to include designing a variety of worksheets, business applications, preparing graphs, working with database query, macro writing and menu techniques to support business analysis and decision making. Emphasis is on understanding, using, and applying these productivity tools to business analysis. Credit(s): 3
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IST 307 Object Oriented Programming
This course is designed to serve as an introduction to computer programming in the business environment with a view toward the understanding and learning of the fundamentals of software development. The course is an information systems approach to object oriented programming. The course is also designed to develop a basic and generic foundation in object oriented programming. The course content will include creating simple applications, storing and manipulating data in objects, and changing the program flow with decision. Other areas to be covered will include program loops, encapsulation, arrays and collections, user interface objects, database connectivity and inheritance and polymorphism. Credit(s): 3
Prerequisite(s): IST 204
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IST 321 Emerging Technologies
An examination of emerging technologies and trends that will affect the information systems of the near and distant future. The course will critically evaluate those technologies that 1) are so new that most enterprises haven’t exploited them or 2) are fairly well established, but businesses haven’t fully exploited them. Emphasis will be placed on how these technologies will impact E-commerce. Credit(s): 3
Prerequisite(s): IST 204
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IST 354 Business Intelligence, Knowledge Management and Decision Systems
The purpose of this course is to introduce the student to the concept of expert systems development. The software package VP-Expert will provide the basis of the expert systems development and application to real life business decision-making and prototyping. Credit(s): 3
Prerequisite(s): IST 307
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IST 410 Database Systems
Introduction to application program development in a database environment with an emphasis on loading, modifying and querying the database, discussion and application of data structures, indexed and direct file organizations and models of data including hierarchical, network and relational. Other topics include discussion of storage devices, data administration, data analysis, design and implementation. Credit(s): 3
Prerequisite(s): IST 307
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IST 411 Data Communications and Networking
The features of centralized, decentralized, and distributed systems will be examined. Technology implications of computer hardware, software and communications are discussed as they relate to the design, development and implementation of distributed data processing systems. Credit(s): 3
Prerequisite(s): IST 307
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IST 458 Social Media and Multimedia Applications for Business
The purpose of this course is to introduce the student to social media and multimedia communications and computing technologies, with emphasis on applications to business systems and requirements. The course covers major topics in social media, including blogs, wikis, Web feeds, social networking, tagging, cloud computing, podcasting and Vcasting, and presents a brief overview of advanced and futuristic AI (Artificial Intelligence) technologies that will impact the future of social media and multimedia computing and communications, and will underlie the next generation Semantic Web, aka Web 3.0. Coverage of major topical domains in state-of-the-art multimedia systems and applications include: digital audio processing for voice, sounds, and music; graphics production and manipulation; animation; digital imaging and the processing, manipulation, and integration of imagery into documents, presentations, web pages, etc.; digital photography and photographic processing; basic Web page design including hypertext, hypermedia, direct generation of HTML code, and the use of integrated tool environments; and video processing using digital formats for movies on workstations and the Web. The course incorporates hands-on student production of basic social media and multimedia projects and exercises, and includes demonstrations of some advanced applications and integrated development environments, and a multimedia production facility tour. Credit(s): 3
Prerequisite(s): IST 307
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IST 471 Healthcare Information Systems
This course introduces the student to the types of computer information systems used in the health care industry. The emphasis is on the purpose, functionality, and strategic use of various systems. Relevant topics include electronic patient medical records, outcomes management, and use of mobile technology in healthcare practice. Both practitioner and administrator perspectives will be examined. Additional areas covered include regulation, technology standards, security, and management challenges. Credit(s): 3
Prerequisite(s): BA 310
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IST 495 Directed Study
Utilized for courses/subjects in information systems and computer technology, which are not offered elsewhere in the curriculum, and for individuals desiring to pursue a given issue, topic, or concentration further than obtainable in the regularly scheduled courses. May be repeated once. Credit(s): 3
Prerequisite(s): BSB junior-level or senior-level standing
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IST 498 Information Systems and Computer Technology Internship
A link between the classroom and experience on the job, the internship provides qualified students a three-way arrangement among the professor-advisor, the employer and the student-employee. Students may obtain appropriate employment on their own or in conjunction with the internship advisor of the School of Business. A minimum of two 40-hour work periods is required for each semester hour of credit for which the course is taken. Credit(s): 3 or 6
Prerequisite(s): BSB junior-level or senior-level standing
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Italian |
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IT 101 Beginning Italian I
For students who have had very little or no exposure to Italian. This course introduces the student to spoken Italian through in-class conversational drills and recreations of everyday situations. Credit(s): 3
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IT 102 Beginning Italian II
A continuation of IT 101 , this course builds on the basic speech patterns acquired in the preceding semester and is intended to help the student make the transition from passive familiarity to active use of the language. Credit(s): 3
Prerequisite(s): IT 101
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Kinesiology |
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KIN 101 Lifetime Fitness and Wellness
Designed to examine the concepts and benefits of physical activity and develop the knowledge and fundamental skills necessary for maintaining a healthy lifestyle throughout the life span. Credit(s): 1
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KIN 102 Volleyball/Basketball
Basic instruction in the skills and rules of volleyball and basketball. Team offensive and defensive strategies are presented. Credit(s): 1
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KIN 103 Tennis
The skills and basic concepts of physical education are taught through tennis. Credit(s): 1
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KIN 106 Aerobics
The concepts of using oxygen to produce energy for an efficient fitness level will be taught through a variety of aerobic activities as a preventive measure for cardiovascular disease. Credit(s): 1
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KIN 110 Weight Training and Jogging
The skills and basic concepts of physical education are taught through weight training and jogging. Credit(s): 1
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KIN 111 Softball
The skills and basic concepts of physical education are taught through softball. Credit(s): 1
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KIN 113 Yoga
An introductory course in Hatha Yoga introducing the student to asanas (posture), pranayama (breathing techniques) and relaxation techniques. Credit(s): 1
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KIN 116 Field Sports
Basic instruction in the skills and rules of the following field sports: soccer, speedball, lacrosse, and flag football. Two will be offered together in a semester. Credit(s): 1
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KIN 119 Tae Kwon Do/Self Defense
Instruction and practice of basic self-defense techniques using principles of Tae Kwon do, Hapkido, and kick boxing. Also, instruction and practice in the basic arm and leg techniques, stances, warm up exercise, one-step sparring, formal exercise and historical background on U.S. Karate. Credit(s): 1
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KIN 160 Coaching Football
Course topics include football game strategy, principles of practice and training, and team management. Credit(s): 1
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KIN 162 Coaching Basketball
Course topics include basketball game strategy, principles of practice and training and team management. Credit(s): 1
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KIN 164 Coaching Volleyball
Course topics include volleyball game strategy, principles of practice and training, and team management. Credit(s): 1
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KIN 166 Coaching Baseball/Softball
Course topics include baseball and softball game strategies, principles of practice and training and team management. Credit(s): 1
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KIN 168 Coaching Track & Field/Cross Country
Course topics include track and field/cross country meet strategies, principles of practice and training and team management. Credit(s): 1
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KIN 170 Coaching Soccer
Course topics include soccer game strategies, principles of practice and training and team management. One credit.
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KIN 172 Coaching Lacrosse/Field Hockey
Course topics include lacrosse/field hockey game strategies, principles of practice and training and team management. Credit(s): 1
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KIN 191 First Aid and CPR
Satisfactory completion of this course will lead to American Red Cross Certification in both Standard First Aid and Cardiopulmonary Resuscitation (CPR). A Red Cross certification fee is required. Credit(s): 1
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KIN 252 Personal and Community Health
Designed to develop attitudes and practices that contribute to better individual and group health. Emphasis isplaced upon current health issues and decision making in health behaviors and health needs. Credit(s): 3
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KIN 264 Practicum
Designed to provide observation and participation in public school programs under the supervision of an experienced teacher. Credit(s): 1
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KIN 295 Topics in Kinesiology
Study of specific topics, issues or themes within the field of kinesiology. Credit(s): 2
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KIN 395 Kinesiology Topics
Study of specific topics, issues or themes within the field of kinesiology. Credit(s): 3
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KIN 477 Principles and Philosophy of Coaching
This course develops skills and knowledge related to coaching interscholastic sports in general. Course topics include but are not limited to: managing athletic budgets, interacting with sport media, scheduling athletic contests and communicating with parents and community members. In addition, issues such as player selection/retention, motivation and leadership will be addressed. Credit(s): 3
Prerequisite(s): Junior or senior standing
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Kinesiology Education |
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KNS 262 Instructional Strategies for Team Sports
This course addresses methodologies for teaching a variety of team sports. Students will lead peer teaching experiences requiring the generation of lesson plans and a unit block plan for a specific sport. Students will also engage in a 20-hour, supervised field experience in an assigned secondary school or in an approved coaching environment. Credit(s): 3
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KNS 263 Instructional Strategies for Teaching Individual and Dual Sports
This course addresses methodologies for teaching a variety of individual and dual sports. Students will demonstrate proficiency in various sports, lead peer-teaching experiences requiring the generation of lesson plans and create a unit block plan for a specific sport. Students will also engage in a 20-hour supervised field experience in an assigned secondary school or in an approved coaching environment. Credit(s): 3
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KNS 305 Materials and Methods in Teaching Elementary Health and Physical Education
The developmental approach advocated in this course attempts to apply knowledge of children’s growth and motor development in a comprehensive manner, recognizing the essential concept of the individuality of the learner - individually in terms of motor, cognitive, and affective development. This course addresses essential information for successful teaching in regards to the learner, the program, and the teacher at the elementary level. Teacher candidates will engage in a 75-hour, supervised field methods experience in an assigned school and participate in a weekly seminar. Credit(s): 4
Prerequisite(s): Preferred (or corequisites accepted on an individual basis) EDU 301 and KNS 262 ; acceptance into the School of Education and Human Development; pass Praxis I Physical education majors only
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KNS 306 Materials and Methods in Teaching Secondary Health and Physical Education
This course will provide teacher candidates the opportunity to examine and observe the traditional curriculum and various new curricula. They will plan and teach activities that are multicultural and interdisciplinary. Students in this course will engage in a 75-hour supervised secondary methods experience in an assigned school and participate in weekly seminars. Credit(s): 4
Prerequisite(s): Preferred (or corequisites accepted on an individual basis) EDU 301 and KNS 262 ; acceptance into the School of Education and Human development; pass Praxis I
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KNS 308 Materials and Methods in Teaching Health
This course is designed to familiarize teacher candidates with various modes of course organization, class preparation and instructional methods suitable for teaching health in the secondary school. Students will engage in a 60-hour, supervised methods experience in an assigned school and participate in a weekly seminar. Credit(s): 3
Prerequisite(s): Preferred (or corequisites accepted on an individual basis) EDU 301 and KIN 252 , pass Praxis I; and acceptance into the School of Education and Human Development K-12 Health and Physical Education Program
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KNS 322 Motor Development
This course is designed to acquaint students with the developmental levels and stages children go through and how these stages impact cognitive and psychomotor skills and learning. Course topics include motor skills, principles of learning and performance, teacher feedback and instructional strategies. Credit(s): 3
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KNS 370 Measurement and Evaluation in PE and Sport
This course will examine the nature and purpose of measurement in physical education. The student will become familiar with heart rate monitors, pedometers and software programs and learn how to use, select and administer tests using these tools. Credit(s): 3
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KNS 452 Elementary School Student Teaching in Health/Physical Education
This course involves observation and teaching in the public schools under the direct supervision of public school faculty and Shenandoah University Kinesiology faculty. Placement (at the elementary level for 8 weeks) will be arranged by the Director of Professional Licensure office in the School of Education and Human Development. Student must have a grade of “C” or better in all prerequisite courses. Credit(s): 5
Prerequisite(s): KNS 305 , KNS 306 , and KNS 481
Corequisite(s): KNS 453 and KNS 454
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KNS 453 Secondary School Student Teaching in Health/Physical Education
This course involves observation and teaching in the public schools under the direct supervision of public school faculty and Shenandoah University Kinesiology faculty. Placement (at the secondary level for 8 weeks) will be arranged by the Director of Professional Licensure office in the School of Education and Human Development. Student must have a grade of “C” or better in all prerequisite courses. Credit(s): 5
Prerequisite(s): KNS 305 , KNS 306 , and KNS 481
Corequisite(s): KNS 452 and KNS 454
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KNS 454 Student Teaching Seminar in Health/Physical Education
This seminar is taken concurrently with Elementary and Secondary Student Teaching Health/Physical Education. It is designed to assist students to become caring, reflective educators by providing a forum for collaborative, critical inquiry based on their student teaching experience. The seminar offers opportunities and frameworks for thinking about and analyzing classroom and physical education situations, classroom management, legal and ethical obligations, the teaching-learning process, and professional goals and development. Credit(s): 2
Corequisite(s): KNS 452 and KNS 453
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KNS 481 Adapted Physical Education
This course covers the identification and recognition of physical abnormalities frequently found in school-age children and how physical activity can be adapted to improve various conditions. Credit(s): 3
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KNS 490 Physical Education Curriculum and Administration
This course covers multiple physical education curriculum models. Students are exposed to various models, who created the model, where the model originated, the strengths and weaknesses of each model, and school districts who use the model. Credit(s): 3
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Mass Communication |
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MCOM 101 Understanding Mass Communication
An introductory overview of the history and current trends in mass communication from a socio-cultural perspective. Areas covered include print media (newspapers, magazines and books), electronic media (radio, television, film, the Internet), advertising, public relations and media ethics. Credit(s): 3
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MCOM 150 Principles of Public Speaking
An introduction to the principles of public speaking, including theory, history and practice. This course presents both classical and contemporary theories of rhetoric while at the same time emphasizing the practical skills of public speaking. The course offers full coverage of all major aspects of speech preparation and presentation, and requires student practice throughout the course. Credit(s): 3
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MCOM 201 Understanding Visual Communication
This course focuses on the nature and power of visual imagery - especially the photographic image. Provides perspective on the cultural significance and social effects of image production, and combines theory with practice. Students apply the principles of image production in visual exercises in using Adobe Photoshop. Credit(s): 3
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MCOM 205 Introduction to Public Relations
This course is designed to familiarize students with the field of public relations and the role it plays in the mass media. The course will outline the process of public relations, including fact-finding and research, planning and programming, communication and actions and evaluation. It will also examine relevant communication and persuasion theories. Credit(s): 3
Prerequisite(s): ENG 102
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MCOM 211 Media Ethics
This course considers the ethical issues facing communication students, professional journalists and media practitioners. Students will be provided with ethics principles, models and theories to work through ethical issues and moral dilemmas. Credit(s): 3
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MCOM 215 Understanding Movies
This course provides an introduction to motion pictures as an artistic and cultural form, as well as film’s relationship to other popular media. The course content explores movies’ narrative conventions; the stylistic conventions of lighting, cinematography, sound and editing; and how they communicate to mass audiences in popular genres like the Western, science fiction, the musical, women’s films and film noir. Credit(s): 3
Corequisite(s): Concurrent enrollment in MCML 215 Understanding Movies lab required
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MCOM 227 Media Literacy
This course considers the many hours spent tuned in to cell phones, laptops, satellite/cable/online television, newspapers, among other media and digital devices, and is designed to provide students with the necessary knowledge and critical skills to become literate media consumers. The course also traces the roots of today’s digital and social media to their earlier origins. Credit(s): 3
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MCOM 230 New Communication Technologies
An overview of recent technological developments and their impact in the field of mass communication. Students will be introduced to new communication technologies and applications including desktop publishing, multimedia, desktop video, presentation software and Web page design. Credit(s): 3
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MCOM 305 Public Relations Writing
This course examines the forms of informational and persuasive writing used in the public relations field. Emphasis is on developing the writing and research skills necessary for producing various types of public relations copy including news releases, public service announcements and audiovisual scripts, as well as copy for newsletters, brochures, annual reports and press kits. Credit(s): 3
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MCOM 310 Mass Media Theory and Research
This course is designed to familiarize students with the social science research methods most commonly used in mass communication. It also examines the theories which have been shaped and informed by media research. Students will design and conduct a media research project. Credit(s): 3
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MCOM 315 Mass Media and Society
This course is designed to increase the student’s understanding of the impact of the mass media on society and the way these effects have evolved and increased over time. Issues examined include freedom and responsibility of the media, sex and violence in media, portrayals of minorities and women, media and democracy and the emergence of mass culture. Credit(s): 3
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MCOM 320 Organizational Communication
This course examines the internal and external systems of communication, including small group, interpersonal and public communication. It provides opportunities for developing organizational skills, identifying problems, analyzing outcomes and taking appropriate corrective action. Credit(s): 3
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MCOM 321 Advertising and the Media
This course examines the social, cultural and economic roles of advertising in capitalistic society with a focus on how commercial messages and images help construct social perceptions and consumptive behavior. Credit(s): 3
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MCOM 322 History of Gender in Advertising (same as GWST 322)
This course uses advertising to examine the construction of gender from the late 19th century to the present, particularly how advertising has contributed to the meanings we attach to being a man and being a woman in American culture. We take a historical look at how consumer culture has represented and defined the male, the female, the masculine, and the feminine by focusing on the development of significant advertising campaigns and consumption items. We will examine the relationship between major shifts for men and women in the private and public sphere and the depiction of those shifts in advertisements. Throughout the semester, we will relate the old to the new by focusing on persistent patterns of meanings that reoccur in advertisements and what these patterns tell us about the development of particular gendered meanings and gendered norms. Credit(s): 3
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MCOM 323 Children and the Media (same as PSY 323 )
This course examines the relationship between children and the media. It will look at media consumption and content as they relate to child development, as well as how gender, culture, self-concept, attitudes and behavior influence and are influenced by media exposure. Credit(s): 3
Prerequisite(s): PSY 101 or MCOM 101
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MCOM 325 Computer-Assisted Reporting
Students will learn the basic tools of computer-assisted reporting (CAR). They will learn to organize information and develop story ideas using computer spreadsheets and databases. They will learn to research stories using electronically sorted public documents and the Internet. Credit(s): 3
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MCOM 330 Principles of Digital Design
A project-oriented course utilizing computer-based graphic design and publishing applications. Students will write, edit, design and publish several projects. Credit(s): 3
Prerequisite(s): MCOM 201
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