Apr 18, 2024  
Undergraduate Catalog 2017-2018 
    
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Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

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MCOM 205 Introduction to Public Relations



This course is designed to familiarize students with the field of public relations and the role it plays in the mass media. The course will outline the process of public relations, including fact-finding and research, planning and programming, communication and actions and evaluation. It will also examine relevant communication and persuasion theories. Credit(s): 3

Prerequisite(s): ENG 102


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