This concentration prepares students for positions in digital marketing, such as Digital Marketing Specialist, Digital Advertising Specialist and consulting positions emphasizing digital marketing. The role of this program is to provide specialized knowledge and expertise to students to add a specialized focus to their general BBA degree or another degree at Shenandoah.

This program provides both conceptual and application-oriented knowledge of digital marketing, including email marketing, website design, online advertising, search engine optimization, digital analytics for decision-making and social media marketing, as well as supporting tactics such as image and video creation.