Business Administration, Marketing Concentration (B.B.A.)

Sally Kim, Professor of Marketing
Halpin-Harrison Hall, Room 136, (540) 678-4473, ykim2@su.edu

The undergraduate degree program in Business Administration is called the BBA. The BBA is a general management program. In addition to satisfying the general requirements of the BBA, students must organize their electives to satisfy one of the concentrations described after the description of the BBA.

Four elements compose the 120 credit hour degree program*:

ShenEd General Education Courses	30 credits
Non-Business Elective Courses	18 credits
Business Core Courses	42 credits
BBA Supporting Elective Courses	24 credits
Free Elective Courses	6 credits
Total	120 credits

*A grade of “C-” or better is required of each School of Business (BA, EC, IST, SM) course counted toward a major, minor or certificate.

The Marketing curriculum is aligned with contemporary marketing trends, industrial needs and marketing management skills practiced today. The purpose of a course in this area is to educate the student in terminology and concepts of the highly sophisticated areas of marketing management. The school strives to provide an opportunity for students to participate in actual marketing problems as they are confronted by various types of organizations.

General Business Administration Major

Four elements compose the 120 credit hour degree program*:

ShenEd General Education Courses	30 credits
Non-Business Elective Courses	18 credits
Business Core Courses	42 credits
BBA Supporting Elective Courses	24 credits
Free Elective Courses	6 credits
Total	120 credits

*A grade of “C-” or better is required of each School of Business (BA, EC, IST, SM) course counted toward a major, minor or certificate.

ShenEd General Education Requirement

Students must conform to the general education requirements of the university that specify coursework over seven domains of knowledge. The following general education courses will be taken by all business students and will fulfill 18 of the required 30 hours of coursework. Students should work closely with the School of Business Student Success Center to ensure they complete the general education requirements in a timely fashion.

ENG 101 Composition Credit(s): 3 (Communicative & Quantitative Literacies Sphere - Oral and Communicative Literacies Region)
MCOM 150 Principles of Public Speaking Credit(s): 3 (Communicative & Quantitative Literacies Sphere - Oral and Communicative Literacies Region)
MATH 101 College Algebra Credit(s): 3
BA 203 Statistics and Data Analysis for Business Credit(s): 3 (Communicative & Quantitative Literacies Sphere - Quantitative Literacy Region)
EC 211 Principles of Macroeconomics Credit(s): 3 (Scientific Inquiry Sphere - Social and Behavioral Sciences Region)
EC 212 Principles of Microeconomics Credit(s): 3 (Scientific Inquiry Sphere - Social and Behavioral Sciences Region)

Total: 30 credits

Non-Business Elective Courses

A course in either Sociology or Psychology Credit(s): 3
Other courses (not BA, EC, IST, or SM) Credit(s): 15

Total: 18 credits

Business Core Courses

IST 204 Computer Applications in Business Analysis Credit(s): 3
BA 211 Principles of Financial Accounting Credit(s): 3
BA 212 Principles of Managerial Accounting Credit(s): 3
BA 302 Quantitative Methods Credit(s): 3
BA 303 Legal Environment of Business Credit(s): 3
BA 307 Introduction to Management and Organizational Behavior Credit(s): 3
BA 310 Introduction to Management Information Systems and Electronic Commerce Credit(s): 3
BA 330 Introduction to Finance Credit(s): 3
MCOM 350 Business and Professional Communication Credit(s): 3
BA 360 Introduction to Marketing Credit(s): 3
BA 395 Introduction to Operations and Supply Chain Management Credit(s): 3
EC 450 International Economics Credit(s): 3
BA 453 Human Resource Management and Business Ethics Credit(s): 3
BA 490 BBA Integrative Management Credit(s): 3

Total: 42 credits

BBA Supporting Electives

The BBA Supporting Elective Courses consist of Business Administration (BA), Economics (EC), Information Systems & Technologies (IST) and/or Sport Management (SM) courses at the 300 or 400 level. A minimum of 18 of these credits hours must be at the 300 or 400 level. No more than 6 of these credit hours are at the 100 or 200 level in total.

At least one course is from the following restricted elective courses that satisfy the experiential learning requirement:

EC 340 Moral Foundations of Free Enterprise Credit(s): 3
BA 420 Investment and Portfolio Management Credit(s): 3
BA 493 Advanced Management Theory and Practice Credit(s): 3
BA 498 Business Internship Credit(s): 3 or 6
BA 456 Seminar in International Business Credit(s): 3

Note:

Alternatively, the experiential learning requirement can be met through participation in experiential learning activities approved in advance by the dean or the program director.

Total: 24 credits

Minimum of 12 credit hours from the following:

BA 361 Marketing Research Credit(s): 3
BA 362 Marketing Communications Credit(s): 3
BA 363 Consumer Behavior Credit(s): 3
BA 380 Professional Selling Credit(s): 3
BA 454 Innovation and Design Thinking Credit(s): 3
BA 460 Marketing and Brand Strategy Credit(s): 3
BA 464 International Marketing Credit(s): 3

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Business Administration, Marketing Concentration (B.B.A.)

Four elements compose the 120 credit hour degree program*:

General Business Administration Major

ShenEd General Education Requirement

Total: 30 credits

Non-Business Elective Courses

Total: 18 credits

Business Core Courses

Total: 42 credits

BBA Supporting Electives

Note:

Total: 24 credits

Minimum of 12 credit hours from the following:

Total: 12 credits