Program: Business Administration, Marketing Concentration (B.B.A.) - Shenandoah University

Apr 06, 2025

Undergraduate Catalog 2018-2019

Sally Kim, Professor of Marketing

Halpin-Harrison Hall, Room 136, (540) 678-4473, ykim2@su.edu

Four elements compose the 120 credit hour degree program*:

General Education Courses	30 hours
Non-Business Elective Courses	24 hours
Business Core Courses	42 hours
BBA Supporting Business Electives	24 hours
Total	120 hours

*A grade of “C-” or better is required of each Byrd School of Business (BA, EC, IST, SM) course counted toward a major, minor or certificate.

The Marketing curriculum is aligned with contemporary marketing trends, industrial needs and marketing management skills practiced today. The purpose of a course in this area is to educate the student in terminology and concepts of the highly sophisticated areas of marketing management. The school strives to provide an opportunity for students to participate in actual marketing problems as they are confronted by various types of organizations.

General Business Administration Major

Four elements compose the 120 credit hour degree program*:

General Education Courses	30 hours
Non-Business Elective Courses	24 hours
Business Core Courses	42 hours
BBA Supporting Business Electives	24 hours
Total	120 hours

*A grade of “C-” or better is required of each Byrd School of Business (BA, EC, IST, SM) course counted toward a major, minor or certificate.

General Education Requirement

Students must conform to the general education requirements of the university that specify coursework over seven domains of knowledge. The following general education courses will be taken by all business students and will fulfill 18 of the required 30 hours of coursework. Students should work closely with their mentor to ensure they complete the general education requirements in a timely fashion.

ENG 101 Composition Credit(s): 3 (Domain 1 )
MCOM 150 Principles of Public Speaking Credit(s): 3 (Domain 1 )
MATH 101 College Algebra Credit(s): 3 (Domain 3 )
BA 203 Statistics and Data Analysis for Business Credit(s): 3 (Domain 3 )
EC 211 Principles of Macroeconomics Credit(s): 3 (Domain 6 )
EC 212 Principles of Microeconomics Credit(s): 3 (Domain 6 )

Total: 30 credits

Non-Business Elective Courses

A course in either Sociology or Psychology Credit(s): 3
Other courses Credit(s): 21 (not BA, EC, IST, or SM)

Total: 24 credits

Business Core Courses

IST 204 Computer Applications in Business Analysis Credit(s): 3
BA 211 Principles of Accounting I Credit(s): 3
BA 212 Principles of Accounting II Credit(s): 3
BA 302 Quantitative Methods Credit(s): 3
BA 303 Legal Environment of Business Credit(s): 3
BA 307 Introduction to Management and Organizational Behavior Credit(s): 3
BA 310 Introduction to Management Information Systems and Electronic Commerce Credit(s): 3
BA 330 Introduction to Finance Credit(s): 3
MCOM 350 Business and Professional Communication Credit(s): 3
BA 360 Introduction to Marketing Credit(s): 3
BA 395 Introduction to Operations and Supply Chain Management Credit(s): 3
EC 450 International Economics Credit(s): 3
BA 453 Human Resource Management and Business Ethics Credit(s): 3
BA 490 Business Policy and Strategy Credit(s): 3

Total: 42 credits

BBA Supporting Electives

The BBA Supporting Electives consist of Business Administration (BA), Economics (EC) and/or Information Systems & Technologies (IST) courses out of which:

Minimum 18 credit hours are at the 300 or 400 level.
No more than 6 credit hours are at the 100- and 200-level in total.
At least one course is from the following restricted elective courses that satisfy the experiential learning requirement:

EC 340 Moral Foundations of Free Enterprise Credit(s): 3
BA 420 Investment and Portfolio Management Credit(s): 3
BA 493 Advanced Management Theory and Practice Credit(s): 3
BA 498 Business Internship Credit(s): 3 or 6
BA 456 Seminar in International Business Credit(s): 3

Note:

Alternatively, the experiential learning requirement can be met through participation in experiential learning activities approved in advance by the dean or the program director.

A BBA student in the General Business Administration Major can choose BBA supporting electives to concentrate in one or more of several business disciplines, subject to the availability of elective courses in those disciplines, or design an individualized program of study.

Total: 24 credits

Minimum of 12 credit hours from the following:

BA 361 Marketing Research Credit(s): 3
BA 362 Marketing Communications Credit(s): 3
BA 363 Consumer Behavior Credit(s): 3
BA 380 Professional Selling Credit(s): 3
BA 454 Innovation and Design Thinking Credit(s): 3
BA 460 Marketing and Brand Strategy Credit(s): 3
BA 464 International Marketing Credit(s): 3

Catalog

Four elements compose the 120 credit hour degree program*:

General Business Administration Major

General Education Requirement

Total: 30 credits

Non-Business Elective Courses

Total: 24 credits

Business Core Courses

Total: 42 credits

BBA Supporting Electives

Note:

Total: 24 credits

Minimum of 12 credit hours from the following:

Total: 12 credits

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