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Nov 21, 2024
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MKT 502 Foundations of MarketingThis course is a comprehensive survey of the basic roles and functions of marketing in the business enterprise and in society. Attention is given to key concepts, such as marketing mix, target market, product differentiation, market segmentation, and their relationships with effective and efficient marketing operations which include successful channels of distribution, value creation and market advantage. Credit(s): 1.5
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