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Mar 02, 2025
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BA 361 Marketing Research
Introduction to the techniques, tools and applications of marketing research. Upon completion of this course, the student will have acquired the knowledge and skills needed to design proposals and marketing research studies, collect data using field and desk methods, analyze data using purposebuilt software, and report findings to aid decision-making - all according to established ethical guidelines. Credit(s): 3
Prerequisite(s): BA 360 and BA 203 or equivalent
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