Nov 21, 2024  
Undergraduate Catalog 2018-2019 
    
Catalog Navigation
  Catalog Home
  General Information
  Accreditation Information
  Admissions Guidelines
  Academic Policies
  Academic Standing Policies
  Shenandoah University Honor Code
  Tuition and Fees
  Financial Aid Guidelines
  Military Benefits
  Retention of Student Records
  Student Life Policies
  Non-Academic Policies
  College of Arts & Sciences
  School of Education & Human Development
  Harry F. Byrd, Jr. School of Business
  Shenandoah Conservatory
  Eleanor Wade Custer School of Nursing
  Programs of Study
  Center for International Programs
  Professional Development and Community Programs
  Course Descriptions
  Board of Trustees
  Administration
  Faculty List
  Academic Calendars
  SU Office Phone Numbers
  SU logo
  My Portfolio
HELP
Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

PALM 312 Arts Marketing and Audience Engagement



This course is designed to provide students with an in-depth understanding of nonprofit performing arts marketing and audience engagement. Specific topics covered include current conditions in arts attendance, understanding performing arts audiences and consumerism, strategic marketing process and planning, communicating and delivering value, market research, new communication technology, brand identity, building customer loyalty and delivering service. Credit(s): 3


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)