Nov 18, 2019  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

Business Administration, Marketing Concentration (B.B.A.)


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Sally Kim, Professor of Marketing
Halpin-Harrison Hall, Room 136, (540) 678-4473, [email protected]

The undergraduate degree program in Business Administration is called the BBA. The BBA is a general management program. In addition to satisfying the
general requirements of the BBA, students must organize their electives to satisfy one of the concentrations described after the description of the BBA.

Four elements compose the 120 credit hour degree program*:

ShenEd General Education Courses 30 credits
Non-Business Elective Courses 18 credits
Business Core Courses 42 credits
BBA Supporting Elective Courses 24 credits
Free Elective Courses 6 credits
Total 120 credits

*A grade of “C-” or better is required of each Byrd School of Business (BA, EC, IST, SM) course counted toward a major, minor or certificate.

The Marketing curriculum is aligned with contemporary marketing trends, industrial needs and marketing management skills practiced today. The purpose of a course in this area is to educate the student in terminology and concepts of the highly sophisticated areas of marketing management. The school strives to provide an opportunity for students to participate in actual marketing problems as they are confronted by various types of organizations.

General Business Administration Major


Four elements compose the 120 credit hour degree program*:

ShenEd General Education Courses 30 credits
Non-Business Elective Courses 18 credits
Business Core Courses 42 credits
BBA Supporting Elective Courses 24 credits
Free Elective Courses 6 credits
Total 120 credits

*A grade of “C-” or better is required of each Byrd School of Business (BA, EC, IST, SM) course counted toward a major, minor or certificate.

ShenEd General Education Requirement


Students must conform to the general education requirements of the university that specify coursework over seven domains of knowledge. The following general education courses will be taken by all business students and will fulfill 18 of the required 30 hours of coursework. Students should work closely with their mentor to ensure they complete the general education requirements in a timely fashion.

Total: 30 credits


Non-Business Elective Courses


  • A course in either Sociology or Psychology Credit(s): 3
  • Other courses (not BA, EC, IST, or SM) Credit(s): 15

Total: 18 credits


Total: 42 credits


BBA Supporting Electives


The BBA Supporting Elective Courses consist of Business Administration (BA), Economics (EC), Information Systems & Technologies (IST) and/or Sport Management (SM) courses at the 300 or 400 level.  A minimum of 18 of these credits hours must be at the 300 or 400 level.  No more than 6 of these credit hours are at the 100 or 200 level in total.

At least one course is from the following restricted elective courses that satisfy the experiential learning requirement:

Note:


Alternatively, the experiential learning requirement can be met through participation in experiential learning activities approved in advance by the dean or the program director.

Total: 24 credits


Total: 12 credits


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