The Master of Arts in Strategic Narrative Communication program equips students with the skills and knowledge to craft impactful narratives for diverse professional settings. In an era where media, technology, and storytelling intersect, the program focuses on the strategic application of narrative to engage audiences, influence public perception, and advance organizational goals. By integrating narrative theory with hands-on experience, students develop the ability to create compelling stories across platforms such as social media, podcasting, AR/VR, and other emerging media, with a particular emphasis on digital marketing strategies. The curriculum highlights the ethical and creative use of modern technologies, including AI, digital analytics, and marketing tools, while maintaining a focus on culturally relevant and emotionally resonant communication.

Graduates of the program are prepared to excel in roles that require expertise in strategic communication, narrative design, digital media, and digital marketing. They emerge with advanced skills in audience analysis, transmedia storytelling, and the ethical application of AI in communication and marketing contexts. The program positions students for careers in brand communication, social advocacy, media strategy, and digital marketing, where storytelling and data-driven insights drive meaningful engagement. With a strong foundation in both the art and science of narrative creation, graduates are equipped to navigate and lead in a rapidly evolving media and marketing landscape.