Sally Kim, Professor of Marketing
Halpin-Harrison Hall, Room 136, (540) 678-4473, ykim2@su.edu
The undergraduate degree program in Business Administration is called the BBA. The BBA is a general management program. In addition to satisfying the general requirements of the BBA, students must organize their electives to satisfy one of the concentrations described after the description of the BBA.
The following elements compose the 120 credit hour degree program*:
ShenEd General Education Courses |
30 credits |
Math and Sociology or Psychology |
6 credits |
Non-Business Elective Courses |
15 credits |
Business Core Courses |
42 credits |
BBA Supporting Elective Courses |
21 credits |
Free Elective Courses |
6 credits |
Total |
120 credits |
*A grade of “C-” or better is required of each School of Business (BA, EC, IST, SM) course counted toward a major, minor or certificate.
The Marketing curriculum is aligned with contemporary marketing trends, industrial needs and marketing management skills practiced today. The purpose of a course in this area is to educate the student in terminology and concepts of the highly sophisticated areas of marketing management. The school strives to provide an opportunity for students to participate in actual marketing problems as they are confronted by various types of organizations.