Apr 20, 2024  
2022-2023 Graduate Catalog 
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

Digital Marketing Certificate

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Angela Hausman, Associate Professor of Marketing and Director of Marketing and Recruiting for the School of Business
HHH 139, 540-665-4903, ahausman@su.edu

This graduate certificate prepares students for positions in digital marketing such as Digital Marketing Manager, Digital Advertising Manager and consulting positions emphasizing digital marketing. The role of this program is to provide specialized knowledge and expertise to students who do not wish to obtain a general MBA.

This program provides both conceptual knowledge of and experience implementing digital marketing, including email marketing, website design, online advertising, search engine optimization, digital analytics for decision-making and social media marketing, as well as supporting tactics such as image and video creation. 

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