Nov 21, 2024

Undergraduate Catalog 2018-2019

Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

Arts, Entertainment and Media Management (B.B.A.)

Montressa Washington, Assistant Professor of Management
Halpin-Harrison Hall, Room 137, (540) 665-7344, mwashing2@su.edu

The Arts, Entertainment and Media (AEM) Management major is a distinctive, interdisciplinary business-focused program with exposure to arts, entertainment and media subjects. In addition to the General Education requirement and BBA business core courses, the curriculum requires courses of study from AEM areas, arts management and entrepreneurship. The purpose of this program is to expose students to the critical management issues, practices and terminology of the AEM industry while developing business acumen to benefit enterprises in the creative economy. Moreover, the emphasis of the program is to prepare students to be leaders in the AEM industry, able to bring to the benefit of organizations a foundational knowledge to assess alternatives for principled action that leads to success. Depending on the student’s area of interest and elective emphasis, areas of focus could include: marketing outreach, funding development, or facilities management with museums; traffic optimization, content development, or contribution management within media organizations or the political arena; or portfolio management, program development or broadcast partnerships within entertainment organizations and/or broadcast media channels, to list a few examples.

General Education Requirement

Students must conform to the general education requirements of the university that specify course work over seven domains of knowledge. The following general education courses will be taken by AEM business students. Students should work closely with their mentor to ensure they complete the general education requirements in a timely fashion.

ENG 101 Composition Credit(s): 3 (Domain 1 )
MCOM 150 Principles of Public Speaking Credit(s): 3 (Domain 1 )
ART 200 Art Appreciation Credit(s): 3 (Domain 2 )
MATH 101 College Algebra Credit(s): 3 (Domain 3 )
BA 203 Statistics and Data Analysis for Business Credit(s): 3 (Domain 3 )
Unspecified The Nature of Science Credit(s): 3 (Domain 4 )
Unspecified Moral Reasoning Credit(s): 3 (Domain 5 )
EC 211 Principles of Macroeconomics Credit(s): 3 (Domain 6 )
EC 212 Principles of Microeconomics Credit(s): 3 (Domain 6 )
FYS 101 Going Global First-Year Seminar Credit(s): 3 (Domain 7 )

Total: 30 Hours

Non-Business Elective Courses

MCOM 101 Understanding Mass Communication Credit(s): 3
PALM 309 Foundations of Arts Management Credit(s): 3 ¹
PALM 312 Arts Marketing and Audience Engagement Credit(s): 3 ¹
A course in either Sociology or Psychology Credit(s): 3
Four electives related to an area of focus in AEM, approved by advisor Credit(s): 12 ²

Total: 24 credits

¹PALM 309 and PALM 312 are offered on an every other year rotating basis.

²AEM Management Major students should work with their advisors to choose a combination of three non-business elective courses that would help them develop an area of focus in arts, entertainment and/or media.

Business Core Courses

IST 204 Computer Applications in Business Analysis Credit(s): 3
BA 211 Principles of Accounting I Credit(s): 3
BA 212 Principles of Accounting II Credit(s): 3
BA 302 Quantitative Methods Credit(s): 3
BA 303 Legal Environment of Business Credit(s): 3
BA 307 Introduction to Management and Organizational Behavior Credit(s): 3
BA 310 Introduction to Management Information Systems and Electronic Commerce Credit(s): 3
BA 330 Introduction to Finance Credit(s): 3
MCOM 350 Business and Professional Communication Credit(s): 3
BA 360 Introduction to Marketing Credit(s): 3
BA 395 Introduction to Operations and Supply Chain Management Credit(s): 3
EC 450 International Economics Credit(s): 3
BA 453 Human Resource Management and Business Ethics Credit(s): 3
BA 490 Business Policy and Strategy Credit(s): 3

Total: 42 credits

BBA Supporting Electives for the Arts, Entertainment and Media Management Major

BA 112 Mind of the Entrepreneur Credit(s): 3
BA 393 Small Business Management and Entrepreneurship Credit(s): 3
BA 454 Innovation and Design Thinking Credit(s): 3
BA 458 New Venture Creation and Launch Credit(s): 3
BA 459 Entertainment Management Credit(s): 3
BA 480 Current Issues in Arts, Entertainment and Media Management Credit(s): 3
BA 498 Business Internship Credit(s): 3 or 6
SM 473 Facility Planning and Event Management Credit(s): 3

Total: 24 credits

Suggested Course Schedule

Fall Semester – Freshman

IST 204 Computer Applications in Business Analysis Credit(s): 3
MATH 101 College Algebra Credit(s): 3 (Domain 3 )
ENG 101 Composition Credit(s): 3 (Domain 1 )
FYS 101 Going Global First-Year Seminar Credit(s): 3 (Domain 7 )¹
BA 112 Mind of the Entrepreneur Credit(s): 3

Total: 15 credits

Spring Semester – Freshman

MCOM 150 Principles of Public Speaking Credit(s): 3 (Domain 1 )
ART 200 Art Appreciation Credit(s): 3 (Domain 2 )
or
Non-Business Elective (Individual plan related to AEM focus)
The Nature of Science Gen Ed Credit(s): 3-4 (Domain 4 )
Moral Reasoning Gen Ed Credit(s): 3 (Domain 5 )
Non-Business Elective (Individual plan related to AEM focus) Credit(s): 3

Total: 15-16 credits

Fall Semester – Sophomore

BA 203 Statistics and Data Analysis for Business Credit(s): 3 (Domain 3 )²
BA 211 Principles of Accounting I Credit(s): 3
EC 212 Principles of Microeconomics Credit(s): 3 (Domain 6 )
MCOM 101 Understanding Mass Communication Credit(s): 3
Psychology or Sociology Credit(s): 3

Total: 15 credits

Spring Semester – Sophomore

BA 212 Principles of Accounting II Credit(s): 3 ³
BA 302 Quantitative Methods Credit(s): 3 ⁴
EC 211 Principles of Macroeconomics Credit(s): 3 (Domain 6 )
ART 200 Art Appreciation Credit(s): 3 (Domain 2 ) (if not taken earlier)
or
Non-Business Elective (Individual plan related to AEM focus)
Non-Business Elective (Individual plan related to AEM focus) Credit(s): 3

Total: 15 credits

Fall Semester – Junior

BA 303 Legal Environment of Business Credit(s): 3
BA 307 Introduction to Management and Organizational Behavior Credit(s): 3
BA 360 Introduction to Marketing Credit(s): 3
BA 393 Small Business Management and Entrepreneurship Credit(s): 3
PALM 309 Foundations of Arts Management Credit(s): 3 ⁵

Total: 15 credits

Spring Semester – Junior

BA 310 Introduction to Management Information Systems and Electronic Commerce Credit(s): 3
BA 330 Introduction to Finance Credit(s): 3
BA 395 Introduction to Operations and Supply Chain Management Credit(s): 3 ⁶
MCOM 350 Business and Professional Communication Credit(s): 3
Non-Business Elective (Individual plan related to AEM focus) Credit(s): 3

Total: 15 credits

Fall Semester – Senior

BA 453 Human Resource Management and Business Ethics Credit(s): 3
BA 458 New Venture Creation and Launch Credit(s): 3
BA 459 Entertainment Management Credit(s): 3
EC 450 International Economics Credit(s): 3
PALM 312 Arts Marketing and Audience Engagement Credit(s): 3 ⁷

Total: 15 credits

Spring Semester – Senior

BA 454 Innovation and Design Thinking Credit(s): 3
BA 480 Current Issues in Arts, Entertainment and Media Management Credit(s): 3
BA 490 Business Policy and Strategy Credit(s): 3 ⁸
BA 498 Business Internship Credit(s): 3 or 6
SM 473 Facility Planning and Event Management Credit(s): 3

Total: 15 credits

Program Total: 120-121 credits

¹Must be completed by all Freshmen in the first fall semester.

²Successful completion of BA 211 required.

³Successful completion of BA 203 required.

⁴Successful completion of MATH 101 and IST 204 required.

⁵Offered every other year and may be taken in junior or senior year.

⁶Successful completion of BA 302 required.

⁷Offered every other year and may be taken in junior or senior year.

⁸To be completed in final spring term.

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Arts, Entertainment and Media Management (B.B.A.)

General Education Requirement

Total: 30 Hours

Non-Business Elective Courses

Total: 24 credits

Business Core Courses

Total: 42 credits

BBA Supporting Electives for the Arts, Entertainment and Media Management Major

Total: 24 credits

Suggested Course Schedule

Fall Semester – Freshman

Total: 15 credits

Spring Semester – Freshman

Total: 15-16 credits

Fall Semester – Sophomore

Total: 15 credits

Spring Semester – Sophomore

Total: 15 credits

Fall Semester – Junior

Total: 15 credits

Spring Semester – Junior

Total: 15 credits

Fall Semester – Senior

Total: 15 credits

Spring Semester – Senior

Total: 15 credits

Program Total: 120-121 credits