Oct 08, 2026  
DRAFT 2026-2027 Undergraduate Catalog 
    
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DRAFT 2026-2027 Undergraduate Catalog
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BA 475 Digital Marketing Practicum



In this course, students select a local company or non-profit wishing to improve the performance of their digital marketing programs. Students will assess the performance of the existing digital assets, if any, then develop and implement a strategy to improve performance using tactics learned in earlier digital marketing classes. Credit(s): 3

Corequisite(s): BA 469  


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