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Dec 05, 2025
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SNC 611 Strategic Narratives in Integrated MarketingStrategic Narratives in Integrated Marketing explores how cohesive and impactful stories enhance brand identity, engage audiences and drive marketing success. Students will learn to align brand messaging across multiple platforms, create emotional connections through storytelling and influence consumer behavior. Key topics include narrative theory, brand storytelling, multi-platform techniques, audience analysis and campaign execution. Emphasizing hands-on learning, students will develop and implement integrated marketing campaigns using digital media, social media, public relations, advertising and experiential marketing. By the course’s end, students will be equipped to create strategic narratives that enhance brand communication, drive engagement and achieve marketing objectives, showcasing their skills in a professional portfolio. Credit(s): 2
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