Sep 27, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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BA 466 Digital Marketing Strategy



This course introduces students to strategies and tactics that underpin successful digital marketing, including search optimization, social media marketing, online advertising, email marketing, mobile marketing and content marketing, as well as synergies among these related elements of digital marketing.  Credit(s): 3

Prerequisite(s): BA 360
Corequisite(s): none



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