Jun 24, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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BA 466 Digital Marketing Strategy



This course introduces students to strategies and tactics that underpin successful digital marketing, including search optimization, social media marketing, online advertising, email marketing, mobile marketing and content marketing, as well as synergies among these related elements of digital marketing.  Credit(s): 3

Prerequisite(s): BA 360
Corequisite(s): none



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