Jun 24, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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BA 475 Digital Marketing Practicum



In this course, students select a local company or non-profit wishing to improve the performance of their digital marketing programs. Students will assess the performance of the existing digital assets, if any, then develop and implement a strategy to improve performance using tactics learned in earlier digital marketing classes. Credit(s): 3

Corequisite(s): BA 469 and BA 466



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