Mar 28, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BA 469 Digital Analytics



This course provides cutting-edge analytical skills. Students will learn Google Analytics, including segmentation of visitors, customer lifetime value assessments and multi-channel attribution techniques. Students will learn about social media analytics. This is a hands-on class where students work with a real data set using commonly employed analysis tools. Credit(s): 3

Prerequisite(s): BA 360



Add to Portfolio (opens a new window)