Jun 24, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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BA 467 Social Media and Digital Ad Strategy



This course provides students with tools and concepts for social media and digital advertising in search engines and on social platforms. Students will apply their developing skills to a real-world marketing project or an imagined company by creating profiles, creating and curating content, crafting advertising and doing keyword research. Credit(s): 3

Prerequisite(s): BA 360



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