Dec 22, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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SM 383 Sport Marketing, Sponsorship and Promotion



This course is designed to analyze the basic knowledge of theory and application of the three major components of sport marketing process: sponsorship, promotion and marketing. Areas of study include merchandising, licensing, demographics, psychographics, consumer behavior, pricing in sport, target markets and sports media consumption. Credit(s): 3

Prerequisite(s): SM 110  and SM 222 


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