Jun 24, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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BA 360 Introduction to Marketing



Basic marketing functions, institutions, and concepts are studied with emphasis on the “4 Ps of Marketing,” which are involved in the creation, pricing, promotion, distribution, and sale of goods and services in industrial and consumer markets. Credit(s): 3

Prerequisite(s): BSB junior-level standing (or BA 112  for minor in entrepreneurship)



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