Mar 29, 2024  
Graduate Catalog 2019-2020 
    
Graduate Catalog 2019-2020 [ARCHIVED CATALOG]

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MKT 515 International Marketing

This course distinguishes between the perspective of domestic and international marketing. Emphasis is placed on the key environmental elements in evaluating marketing opportunities and threats as a basis for developing international marketing strategies. Special emphasis is placed on the social and cultural dimension as they impact on international marketing decisions. Credit(s): 3

Prerequisite(s): MKT 511 



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