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Apr 24, 2024
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MKT 511 Marketing Management and StrategyThis course provides an analysis of marketing management in a global context along with its roles and functions in achieving sustainable market position and competitive advantage. Emphasis is placed on developing, formulating, and implementing a viable marketing strategy together with application of core marketing concepts (e.g., creating customer value, crafting brand equity, establishing market niches, designing integrated marketing communications, utilizing social network and viral marketing, delivering value by effective logistics and channel management, and managing a holistic marketing organization). Cases and problems may be used to illustrate and to demonstrate application of marketing tactics and methods. Credit(s): 3
Prerequisite(s): MKT 502
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