Sep 23, 2021  
Undergraduate Catalog 2019-2020 
    
Undergraduate Catalog 2019-2020 [ARCHIVED CATALOG]

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SM 361 Sport Consumer Behavior



This course utilizes consumer behavior theories and concepts in conjunction with the growing field of sport fan behavior to address marketing and management implications for the sport industry. Emphasis is placed upon social and psychological theories and their implications on the understanding and prediction of sport consumer’s behavior. Credit(s): 3

Prerequisite(s): SM 110  and SM 222 



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