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Augmented Reality/Virtual Reality |
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ARVR 390 AR/VR Internship
This course gives students experience working in industry. Student apply their classroom knowledge in a real-world setting. May be repeated for up to 9 credits and credits may be applied to a single internship or multiple internships. Credits may be taken simultaneously or in subsequent terms.
Credit(s): 3
Prerequisite(s): Take 45 credits and instructor permission
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ARVR 401 Design Thinking and Prototyping
The ARVR 401-402 capstone sequence requires student work on a major immersive reality project for a client or as part of an internship. This course covers design thinking, project reviews and prototyping. Credit(s): 3
Prerequisite(s): ARVR 290 and junior or senior standing
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ARVR 402 Project Implementation and Testing
The ARVR 401-402 capstone sequence requires student work on a major immersive reality project for a client or as part of an internship. In this continuation of ARVR 401, students learn product review, testing, documentation and support techniques as they complete their project. Credit(s): 3
Prerequisite(s): ARVR 401
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ARVR 440 The Business of AR/VR Productions
This course introduces students to the business of AR/VR production. Topics will include business opportunities, marketing, project development, project management, the project life-cycle and entrepreneurial thinking. Credit(s): 3
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Biology |
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BIO 111 Biology and Society
This non-majors course surveys basic concepts of the biological sciences through research projects, class discussions and lab exercises. Students will examine the nature of science and gain insight into many of the social implications of scientific knowledge, including how information gained through scientific study is used to develop public policy and make informed decisions. This course addresses competencies for Virginia state elementary (K-6) teacher licensure. Credit(s): 4
Corequisite(s): BIOL-111
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BIO 121 General Biology I
General Biology is a two-course sequence that examines the ideas and methods basic to an understanding of contemporary biology. This first course focuses on the fundamental theories of biology, historically significant discoveries, classification of organisms, the chemical basis of life, cell biology and heredity. Three lecture hours plus three laboratory hours per week. Credit(s): 4
Corequisite(s): BIOL 121 General Biology I lab must be taken concurrently
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BIO 122 General Biology II
General Biology is a two-course sequence that examines the ideas and methods basic to an understanding of contemporary biology. This second course focuses on the fundamentals of evolution, ecology, classification of organisms and basic plant and animal anatomy and physiology. Three lecture hours plus three laboratory hours per week. Credit(s): 4
Prerequisite(s): Earned a grade of “C-” or better in BIO 121
Corequisite(s): BIOL 122 General Biology II lab must be taken concurrently
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BIO 131 Human Physiology
In this course, students will gain a fundamental understanding of how the human body functions, as well as the anatomical structures involved. Topics covered will include the basic structure, function, and interaction of systems required for the maintenance, movement, support, control and coordination of the body. Credit(s): 3
Prerequisite(s): None
Corequisite(s): None
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BIO 201 Medical Terminology
The relationship of word parts to their anatomic and physiologic counterparts will be learned in this course. Students will learn to combine appropriate word parts into complete medical terms, to interpret and explain clinical pathology reports, to interpret and explain clinical laboratory results and be able to use correct abbreviations and medical scribe notation. Accurate pronunciation and spelling of complete terms will be emphasized throughout the course. This course is designed to enhance student experiences in courses such as Human Anatomy and Physiology, Pathophysiology or other clinically or medically relevant course. Three lecture hours per week. Credit(s): 3
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BIO 231 Human Anatomy and Physiology I
A course on the structure and function of the human organism. The central theme of homeostasis will be carried throughout. After studying the different structural levels of organization, cells and cellular activity are investigated, followed by the physiology of tissues, skin, bone and muscle. The integrative aspects of the nervous system and sensory organs complete the course. Three lecture hours plus three laboratory hours per week. Credit(s): 4
Prerequisite(s): Earned grade of “C-” or better in BIO 121
Corequisite(s): BIOL 231 Anatomy and Physiology I lab must be taken concurrently
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BIO 232 Human Anatomy and Physiology II
As a continuation of BIO 231 , the central theme of homeostasis will be carried throughout. This course begins with the integrative roles of the endocrine system. The cardiovascular system with all of its ramifications is investigated. Study of the maintenance systems of respiration, digestion, metabolism, excretion, body fluids and reproduction completes the course. Three lecture hours plus three laboratory hours per week. Credit(s): 4
Prerequisite(s): Earned grades of “C-” or better in BIO 121 and BIO 231
Corequisite(s): BIOL 232 Anatomy and Physiology II lab must be taken concurrently
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BIO 260 Microbiology
The fundamental principles of the importance of microorganisms are presented in the course. Topics of course discussions will include the historical importance of microbiology, systematics, microbial metabolism, microbial genetics, biotechnology, pathogenesis, antimicrobial epidemiology and immunology. In addition to traditional learning tools, students will use a variety of multimedia and Internet-based technologies for classroom and laboratory learning experiences. The laboratory will introduce students to the basic techniques for growth and identification of microorganisms. Three lecture hours plus three laboratory hours per week. Credit(s): 4
Prerequisite(s): Earned grade of “C-” or better in BIO 121
Corequisite(s): BIOL 260 Microbiology lab must be taken concurrently
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BIO 285 Research Training I
This course allows students to be instructed by a Biology faculty mentor in the skills necessary to undertake biological research. The research will be of a specific directed nature and will have well-defined objectives. Assigned tasks may encompass a wide variety of activities that will include reading and analyzing journal articles, executing and explaining methods and learning best practices in data collection and documentation. Students are responsible for making arrangements with a faculty mentor prior to enrolling in this course. Credit(s): 1 - 2
Prerequisite(s): An earned grade of “C” or better in BIO 121 or BIO 122 and first-year, sophomore or junior standing
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BIO 286 Research Training II
This course will allow students to be instructed by a Biology faculty mentor in the skills necessary to undertake biological research. The research will be of a specific directed nature and will have well-defined objectives. Assigned tasks may encompass a wide variety of activities that will include reading and analyzing journal articles, executing and explaining methods and learning best practices in data collection and documentation. Students are responsible for making arrangements with a faculty mentor prior to enrolling in this course. Enrollment is limited to freshmen, sophomores and juniors. Credit(s): 1 - 2
Prerequisite(s): BIO 285
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BIO 295 Topics
This course addresses selected topics in biology for reading, discussion, writing, laboratory and field investigation. Credit(s): 2 to 4
Prerequisite(s): Earned grade of “C-” or better in BIO 105 or BIO 121
Corequisite(s): Dependent upon topic, a concurrent Topics Lab may be required
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BIO 316 Genetics
In this course, basic principles of prokaryotic and eukaryotic genetics are applied to the study of biological function at the molecular, cellular and organismal levels. Topics include how biological variation results from meiotic recombination, mutation and selection; chromosome structure and karyotype alterations; pedigree analysis; analysis of Mendelian and non-Mendelian inheritance patterns; population genetics; gene structure and expression; and epigenetics. Recitation will focus on genetics problem solving using concepts learned in lecture. Credit(s): 3
Prerequisite(s): Earned grades of “C-” or better in BIO 121 and BIO 122
Corequisite(s): BIOR 316
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BIO 320 Introduction to Neuroscience
This course explores the function of the nervous system from the level of a single neuron to the interactions of large numbers of neurons in functional and dysfunctional systems. Emphasis will be placed on the electrophysiology and molecular biology of the neuron, sensory systems and the control of motor function. Credit(s): 3
Prerequisite(s): BIO 121 and BIO 122 or BIO 231
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BIO 321 Ecology
Ecology is the study of the interrelationships between organisms and their physical and biological environments. The course will examine the various levels of ecology - populations, species, communities, and ecosystems - in lecture-discussions, laboratory studies and field investigations. Ecological concepts will be considered from various perspectives including theoretical predictions, laboratory experiments, observations, field measurements and resource management applications. Three lecture hours plus three laboratory hours per week. Credit(s): 4
Prerequisite(s): BIO 121 and BIO 121
Corequisite(s): BIOL 321 Ecology lab must be taken concurrently
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BIO 322 Neuroscience of Motor Systems
This course explores the control of motor behavior by the central nervous
system. Various aspects of motor control will be explored at the level of the
spinal cord, brainstem and cerebral cortex. Special emphasis will be placed on
the coordination of motor and sensory systems in planning and executing motor
tasks. Credit(s): 3
Prerequisite(s): BIO 231
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BIO 325 Animal Behavior
A study of the principles and mechanisms of animal behavior. Behavior will be viewed in a genetic, ecological, and evolutionary context. Three lecture hours plus three laboratory hours per week. Credit(s): 4
Prerequisite(s): Earned grades of “C-” or better in BIO 121 and BIO 122 , as well as one additional biology course above BIO 201
Corequisite(s): BIOL 325 Animal Behavior lab must be taken concurrently
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BIO 330 Parasitology
This course addresses the diversity of parasitism in the animal kingdom and provides an introduction to the general biology of parasitic protozoans, helminths,
myxozoans and arthropods. With a focus on parasites of medical and veterinary importance, students will explore the ecology, life cycles, epidemiology,
immunology and physiologic effects of these parasites in their vertebrate and invertebrate hosts. Additionally, emphasis will be placed on the history of
parasitic disease in human populations, allowing students to gain an understanding of the problems these organisms have caused in the past, how they were treated and controlled, and the role parasites may play in the future. BIOL 330 Parasitology lab must be taken concurrently. Credit(s): 4
Prerequisite(s): Earned grade of “C-” or better in BIO 121
Corequisite(s): BIOL 330 Parasitology lab
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BIO 332 Tropical Diseases
This course addresses diseases common in tropical and sub-tropical regions of the world at the cellular, individual and societal levels. Students will investigate
the general biology, ecology, epidemiology, immunology, life cycles, physiologic effects and treatment of these diseases. Emphasis will be placed upon the
diversity of pathogenic agents and the history of tropical diseases, including their control and treatment. Students will investigate how increasing human travel and our changing environmental landscape may affect the spread of disease in the future. BIO 260 is recommended, but not required for success in the course.
Credit(s): 3
Prerequisite(s): Earned grade of “C-” or better in BIO 121
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BIO 336 Molecular Basis of Nutrition
This course addresses human nutrition and metabolism at a molecular level. Macronutrient structures and metabolic pathways will be discussed in detail, as will the molecular roles of micronutrients in cell and body function. Students will investigate symptoms of nutritional deficiencies in the context of nutrient functions. The design of nutritional studies will be examined with a focus on the major sources of data and recent findings. Credit(s): 3
Prerequisite(s): Earned grade of “C-” or better in BIO 121 and CHEM 121
BIO 232 CHEM 122 CHEM 301 and/or CHEM 332 are recommended, but not required for success in the course.
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BIO 340 Evolution
This course examines the principles and mechanisms of evolutionary biology at all levels: molecular, organismal, population, species and above. Evolution will be examined from both historical and contemporary perspectives, but emphasis will be placed on the use and application of modern concepts and techniques to resolve evolutionary questions. Credit(s): 3
Prerequisite(s): Earned grades of “C-” or better in BIO 121 , BIO 122 and BIO 316
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BIO 344 Plant Morphology
A survey of the evolution of plant forms, life cycles and functions from algae to angiosperms. The relationships between adaptive strategies - such as those for reproduction and dissemination - and the structures that pertain to those strategies will also be examined. Many class exercises will integrate morphology with other biological disciplines including taxonomy, evolution, genetics and ecology. In the laboratory and field, students will examine plant features useful in identification and classification. Three lecture hours plus three laboratory hours per week. Credit(s): 4
Prerequisite(s): BIO 121 and BIO 122
Corequisite(s): BIOL 344 Plant Morphology lab must be taken concurrently
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BIO 351 Vertebrate Zoology
Vertebrate Zoology investigates the comparative anatomy, taxonomy, evolution, ecology and behavior of the Subphylum Vertebrata of the Phylum Chordata. The class will consider vertebrates from a variety of perspectives. Such an approach will integrate the various sub-specialties of the biological sciences such as genetics, morphology and systematics. Students are expected to come to field sessions prepared for outdoor work, including data collection, regardless of the weather. Field and laboratory studies will emphasize techniques for species identification as well as investigating population biology, morphology and adaptations. Three lecture plus three laboratory hours per week. Credit(s): 4
Prerequisite(s): BIO 121 and BIO 122
Corequisite(s): BIOL 351 Vertebrate Zoology lab must be taken concurrently
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BIO 360 Virology
This course will address the fundamental concepts of virology, including virus structure, replication, gene expression, transmission and evolution. Students will discuss the emergence, ecology and epidemiology of a number of viruses that significantly impact human populations. Through the analysis of primary literature, students will develop their critical thinking skills and a gain a deeper understanding of how viruses affect human health and ecological processes. Credit(s): 4
Prerequisite(s): BIO 260
Corequisite(s): BIOL 360
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BIO 365 Diseases in History (same as HIST 365 )
This course is an interdisciplinary topics course examining the impact of human disease on the development of human history. Topics to be discussed include: 1) fundamental information about different types of diseases, disorders, syndromes and disease processes; 2) an extensive review of significant points in history where either the illness and possible death of an individual leader or wide spread epidemics changed the course of human history; and 3) research papers and presentations by each student participating in the course. Diseases to be discussed include infectious diseases and genetic disorders. Three lecture hours per week. Credit(s): 3
Prerequisite(s): BIO 260 Microbiology or PH 301 Epidemiology
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BIO 370 Reproduction
This course addresses reproductive biology, which includes the subjects of fertilization, pregnancy, sexual differentiation and development, regulation by the endocrine system, contraception and infertility. A particular emphasis will be placed on human reproduction; however, other species will be addressed when appropriate. Credit(s): 3
Prerequisite(s): Earned grade of “C-” or better in BIO 121
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BIO 380 Molecular Biology
This course addresses the important role of regulation of gene function in human health. Topics addressed include eukaryotic gene structure, function and regulation. Students will investigate sub-cellular processes governing changes to gene expression, discuss experimental design and molecular techniques, and read and interpret primary scientific literature. In addition to the prerequisite, BIO 316 Genetics, BIO 409 Cell Biology or CHEM 331 Biochemistry I are recommended, but not required for success in this course. Credit(s): 4
Prerequisite(s): Earned grade of “C-” or better in BIO 121 General Biology I
Corequisite(s): BIOL 380 Molecular Biology Lab
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BIO 395 Topics
Selected topics in biology for reading, discussion, writing, laboratory and field investigation. Credit(s): 2 to 4
Prerequisite(s): BIO 121 and BIO 122
Corequisite(s): BIOL 395 Topics lab might be taken concurrently
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BIO 405 Critical Analysis of Scientific Literature
This course is designed to help all students gain confidence in reading and analyzing primary literature, a skill that is necessary for graduate school and many science careers. Students will evaluate the validity of published research and discuss how each study contributes to our understanding of the topic. Students will also practice interpreting data, drawing conclusions and presenting articles to their peers.
Credit(s): 3
Prerequisite(s): Enrollment is limited to students who have completed at least one 300- or 400- level Biology course.
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BIO 409 Cell Biology
This course addresses the structure and function of prokaryotic and eukaryotic cells. Topics will include the synthesis and function of macromolecules, membranes and organelles; organization of cells into tissues; cellular signaling and communication; control of the cell cycle and division; and cancer. Credit(s): 4
Prerequisite(s): Earned grades of “C-” or better in BIO 121 , BIO 122 , CHEM 121 and CHEM 122
Corequisite(s): BIOL 409
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BIO 420 Developmental Biology
This course is a study of gametogenesis, fertilization, cell type determination, histogenesis, organogenesis and the formation of the early body plan. Both molecular and organismal aspects of these processes will be discussed, and both a textbook and primary literature will be used. Model systems covered include invertebrate (fly, worm), vertebrate (chicken, frog, fish, mouse) and plant. In addition to gaining knowledge and analytical skills, students will receive extensive instruction on how to give both scientific journal article and research presentations. Laboratory will include observation of and experimentation with invertebrate, vertebrate and plant systems. Credit(s): 4
Prerequisite(s): Earned grade of “C-” or better in BIO 121
Corequisite(s): BIOL 420
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BIO 430 Histology
This course explores the microscopic structure of tissues and organs of the body. The course will focus on the structural organization of cells, tissues and organs, as well as methods of visualization and how structure is related to function. This course will include both laboratory and lecture components. Credit(s): 4
Prerequisite(s): BIO 260
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BIO 460 Experimental Evolution
In this course, we will take an experimental approach to studying the pattern and process of evolution. Using the framework of experimental evolution, students will design experiments using a combination of microbial and digital organisms and will observe the evolutionary process. Course topics will include the concepts of fitness and adaptation, forces of evolutionary change, population genetics, neutral theory, speciation, experimental design and experimental analysis. The importance of microbial evolution to human health and infectious disease will be emphasized. Credit(s): 3
Prerequisite(s): BIO 260 and BIO 321
Corequisite(s): BIOR 460 Expt Evolution Recitation
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BIO 462 Immunology
This course addresses the human immune system. Students will learn about the importance of humoral and cell-mediated immunity in inflammation, infection, vaccination, hypersensitivity, autoimmunity, immunodeficiency, tumor formation and transplantation. BIOR 462 Immunology recitation must be taken concurrently. Credit(s): 3
Prerequisite(s): Earned grade of “C-” or better in either BIO 232 or BIO 260
Corequisite(s): BIOR 462 Immunology Recitation
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BIO 470 Endocrinology
This course explores the anatomy and physiology of the human endocrine system. The regulation, synthesis and degradation of major hormones will be discussed. Interactions of hormones with their receptors and target cell responses will be covered in detail. Dysfunction of the endocrine system and resulting disorders will also be addressed. BIO 231 and BIO 232 are recommended, but not required for success in the course. Credit(s): 3
Prerequisite(s): BIO 121 Enrollment is limited to students with junior or senior standing
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BIO 485 Independent Research I
This course allows students to undertake a biological research project under the instruction of a Biology faculty mentor. The research will be of a specific, directed nature and will have well-defined objectives. Assigned tasks may encompass a wide variety of activities that will include reading and analyzing journal articles, executing and explaining methods and collecting and presenting data. Students are responsible for making arrangements with a faculty mentor prior to enrolling in this course. Credit(s): 1 - 3
Prerequisite(s): Enrollment is limited to juniors and seniors
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BIO 486 Independent Research II
This course will allow students to continue a biological research project under the instruction of a Biology faculty mentor. The research will be of a specific directed nature and will have well-defined objectives. Assigned tasks may encompass a wide variety of activities that will include reading and analyzing journal articles, executing and explaining methods and collecting and presenting data. Students are responsible for making arrangements with a faculty mentor prior to enrolling in this course. Credit(s): 1 - 3
Prerequisite(s): Enrollment is limited to juniors and seniors and completion of BIO 485
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BIO 490 Clinical Internship
Students interested in a career in clinical health professions must participate in a nationally accredited clinical internship that requires on-site training in the clinical discipline of their chosen profession. Examples of disciplines requiring clinical internships include the following: 1) clinical laboratory science (medical technology), 2) cytology (cytotechnology), 3) cytogenetics, 4) histology (histotechnology), 5) histocompatability technologist, 6) ultrasound technology, and 7) radiology (radiation technician, nuclear medicine technology). Credit(s): 1 to 12
Prerequisite(s): BIO 121 and BIO 122 , BIO 260 , CHEM 121 and CHEM 122 , and junior or senior standing
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Business Administration |
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BA 103 Introduction to Business
The role of the business firm is studied together with its effect upon the economic and social environment. Emphasis is placed upon business principles and applications. This course may not be taken by business students who are juniors or seniors. Credit(s): 3
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BA 107 Personal Money Skills
In this course, students learn to budget their finances, balance their checking accounts and learn about taxes, banking, consumer credit, casualty and life insurance, investment markets, stock transactions and retirement planning. Credit(s): 3
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BA 112 Mind of the Entrepreneur
Current issues and topics in entrepreneurship are examined via the most recent academic and practitioner printed and electronic media and sources. These issues and topics will be subjected to in-depth analysis in the class sessions and in individual written assignments. Credit(s): 3
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BA 203 Statistics and Data Analysis for Business
This course provides the student with an overview of some important analytical tools including exploratory data analysis, probability distributions, inferential statistics, hypothesis testing and analysis of variance. The two foci of attention are: 1) learning about the structure of analytical tools and 2) learning how to use these tools to analyze various phenomena and improve decision-making in business and selected non-business applications. Credit(s): 3
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BA 211 Principles of Financial Accounting
An introduction of the fundamentals of accounting which is a basic language of business. Journals, ledgers, adjusting entries and closing entries are introduced and utilized in the preparation of financial and operating statements of sole proprietorships and corporations. Credit(s): 3
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BA 212 Principles of Managerial Accounting
An introduction to the use of financial statements including the income statement, balance sheet and statement of cash flows. Topics include cost, applications such as break-even analysis, inventory management and ratio analysis, and budgetary planning and control. Credit(s): 3
Prerequisite(s): BA 211
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BA 302 Quantitative Methods
This course provides the student with an overview of some of the quantitative (mathematically and statistically based) methods that are commonly used to support business decision-making. Course emphasis is on business applications - not on mathematics and statistics. Credit(s): 3
Prerequisite(s): BA 203
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BA 303 Legal Environment of Business
This course is a study of law as it applies to ordinary business situations with focus upon the Uniform Commercial Code dealing with obligations, contracts, agency and negotiable instruments. Credit(s): 3
Prerequisite(s): Junior-level standing
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BA 307 Introduction to Management and Organizational Behavior
This course introduces students to the fundamental concepts of management systems to include roles, ethical behavior, planning/strategy, structure/organization, leadership, control and change. In like manner, the behavioral aspects of individuals in organizations will be studied. These include improvement of individual, group and organizational behavior, including group dynamics. Credit(s): 3
Prerequisite(s): Junior-level standing
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BA 310 Introduction to Management Information Systems and Electronic Commerce
This course introduces the student to the concepts underlying the design, implementation, control and evaluation of a contemporary computer-based information system. Students will understand the role that management information systems play in the development of the Internet worked/e-commerce enterprise. The course strives to show how, through information systems, the manager is able to better understand today’s new business model. The course will emphasize the interrelationship between the three major business resources: information, information technology and people. This course is intended to provide the student with a major overview of the information function within the e-commerce enterprise. At all times, the emphasis will be on the application of technology to the business environment, with the intent of understanding how information technology has transformed how we live and work. Credit(s): 3
Prerequisite(s): Junior-level standing and INT 101 or IST 204
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BA 311 Intermediate Accounting I
The application of generally accepted accounting principles and the actions of FASB to the recording of financial data. A more sophisticated and detailed approach is demonstrated for income statement presentation and for classified statements of financial position. Additional topics include receivables, inventories, fixed assets and accounting applications of the time value of money. Credit(s): 3
Prerequisite(s): BA 211
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BA 312 Intermediate Accounting II
A continuation of the application of generally accepted accounting principles and the actions of FASB. Topics considered include income determination and valuation of intangible assets, current liabilities, long-term liabilities, short and long-term investments, tax deferrals, pension liabilities and long-term leases. Credit(s): 3
Prerequisite(s): BA 311
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BA 315 Cost Accounting
A study of the control and distribution of costs within manufacturing firms and the development of effective analytical tools of cost measurement in the planning and control of business operations. Topics include cost systems, standard costs, measurement and evaluation of quantity and quality variances, job cost identification, process cost identification, assignment of direct and indirect expenses, allocation of overhead expenses, flexible budgets, accounting for by-products, joint products, transfer pricing and the development of an effective system of cost accounting reports as a tool for utilization in management decision-making. Credit(s): 3
Prerequisite(s): BA 212
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BA 322 Managerial Accounting
The use of accounting data as an information system for recording and projecting the flow of funds through the firm, in determining the net results of the firm’s operation, that include budget comparison and analysis, and the evaluation of the performance of management. This is followed by analysis of the role of accounting information in aiding the management control system and the way in which such systems and incentives motivate people within an organization. Credit(s): 3
Prerequisite(s): BA 212
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BA 325 Accounting and Finance for Entrepreneurs
This course is designed for non-business majors who desire a fundamental understanding of the financing and accounting issues all businesses face. Specific attention is given to understanding a cash flow statement, income statement, statement of equity and balance sheet. The student is introduced to financing options, financial ratios and exposed to accounting tools that will help in managing a small business. May not be taken for credit with BA 330 . Credit(s): 3
Prerequisite(s): BA 112
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BA 330 Introduction to Finance
An introduction to all aspects of corporate financial management, including the role of finance in a business organization; the role of financial markets and institutions; interpretation, analysis and forecasting of financial statements; time value of money; the consumption-investment decision; the various instruments of debt and equity; and valuation methods. Credit(s): 3
Prerequisite(s): BA 203 BA 211
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BA 337 Introduction to Healthcare Management
An introductory course relating the concepts and functions of the manager to the specific realm of managing the health services delivery system. Credit(s): 3
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BA 360 Introduction to Marketing
Basic marketing functions, institutions, and concepts are studied with emphasis on the “4 Ps of Marketing,” which are involved in the creation, pricing, promotion, distribution, and sale of goods and services in industrial and consumer markets. Credit(s): 3
Prerequisite(s): BSB junior-level standing (or BA 112 for minor in entrepreneurship)
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BA 361 Marketing Research
Introduction to the techniques, tools and applications of marketing research. Upon completion of this course, the student will have acquired the knowledge and skills needed to design proposals and marketing research studies, collect data using field and desk methods, analyze data using purposebuilt software, and report findings to aid decision-making - all according to established ethical guidelines. Credit(s): 3
Prerequisite(s): BA 360 and BA 203 or equivalent
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BA 362 Marketing Communications
This course provides the marketing student with an in-depth understanding of all the communication tools available for the development and implementation of effective marketing strategies, including advertising, sales promotion, personal selling and publicity. Credit(s): 3
Prerequisite(s): BA 360 and junior-level standing
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BA 363 Consumer Behavior
Study of activities related to both purchasing and consuming of goods and services together with behavioral and decision processes tied to such activities. Cognitive, affective, and behavioral factors, such as attitude, cognition, perception, learning, motivation, personality and shopping patterns are assessed in terms of their effects, e.g., on consumer relationships, brand preferences, product life-cycle, market posture and competitive advantage. Global thinking is emphasized together with understanding of cultural differences, ethical issues, cost-benefit analysis and marketing efficiency. Credit(s): 3
Prerequisite(s): BA 360
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BA 380 Professional Selling
This course covers sales principles and techniques that are necessary to become a successful salesperson. Students will learn and practice various selling skills through class readings, guest speakers, case studies, role-plays and oral presentations. Credit(s): 3
Prerequisite(s): BA 360
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BA 393 Small Business Management and Entrepreneurship
Problems and challenges peculiar to the entrepreneur and small business firms are considered with an emphasis on short- and long-term matters such as starting-up, survival, growth, and financing. Opportunities for small business are studied, as well as the accompanying risks and difficulties. Governmental assistance programs are considered as well as analysis of why many small businesses fail while others succeed. Credit(s): 3
Prerequisite(s): BA 112
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BA 395 Introduction to Operations and Supply Chain Management
This course considers operations and supply chain management as a management process across the full spectrum of business from the sourcing of raw materials to delivery of goods and services to the final consumers. Operations and supply chain management integrates procurement, production and logistics processes to provide a seamless and efficient delivery of the final product or service to the final consumers. Credit(s): 3
Prerequisite(s): BSB junior-level standing and BA 302
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BA 404 Intermediate Corporate Finance
Analysis of operations and forecasting of capital requirements; working capital decisions; capital budgeting; cost of capital; acquisition and management of capital; financial management decision making within the context of business governance; application of derivative securities. Credit(s): 3
Prerequisite(s): BA 330
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BA 411 Accounting for Decision Making and Control
A study of the utility of accounting data and other financial information available to management in the functions of planning, organizing and decision-making, with focus on techniques used in analyzing and interpreting the financial statements of industrial and commercial business enterprises. Managerial accounting concepts and issues will be considered primarily from the viewpoint of the user of such information. Credit(s): 3
Prerequisite(s): BA 315
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BA 412 Advanced Accounting
A critical study of financial measurement and reporting for business combinations, consolidated financial statements, business components, foreign currency translation and an introduction to fund accounting. Credit(s): 3
Prerequisite(s): BA 312
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BA 414 Income Tax I
An analysis of tax laws as applied to individuals. Topics include tax determination, gross income, deductions, business expenses, employee expenses and depreciation. Credit(s): 3
Prerequisite(s): BA 211
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BA 415 Income Tax II
An analysis of income tax accounting problems relating to individuals and corporations. Other topics include passive losses, tax credits, the AMT and property transactions including depreciation recapture. Credit(s): 3
Prerequisite(s): BA 414
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BA 418 Auditing
A study of the purposes, ethical and legal environment, necessary steps in performing an accounting audit reviewing acceptable practices, and the standard accounting techniques and procedures for an audit using working papers, statements and reports. Internal controls and external auditing activities are examined, with particular focus upon the professional responsibility of the auditor to his/her clients. Credit(s): 3
Prerequisite(s): BA 312
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BA 420 Investment and Portfolio Management
Valuation of stocks, bonds, futures, options, real estate and other real and financial assets; risk, return and liquidity, and diversification in modern portfolio theory; the efficient markets hypothesis; direct versus indirect investing through mutual funds, banks, insurance companies, and pensions; the securities industry; institutional considerations facing trust managers and others. Students taking this course are encouraged to participate in the Student Investment Fund which manages a portion of the university’s endowment. Credit(s): 3
Prerequisite(s): BA 404
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BA 422 Contemporary Issues in Management
A course integrating the various management disciplines, concepts and practices using current cases that deal with contemporary problems, issues and questions affecting the management of the business enterprise. Readings in current business literature are assigned and practical experiences are shared in class discussion and in written reports. Credit(s): 3
Prerequisite(s): BA 307
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BA 429 Leadership and Cultural Change
This course is designed to develop and put into practice fundamental leadership skills in the context of an organization’s overall corporate philosophy and value system. Emphasis is placed upon how the leadership process is derived from and supports the overall organizational culture. It shows how the practice of leadership in turn influences and modifies this culture. Credit(s): 3
Prerequisite(s): Senior-level standing
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BA 430 Sustainable Business Strategy
Sustainability means choosing business models that perform along three key dimensions - economic, environmental and social - over the long haul. The course provides a comprehensive overview of the issue, covering the spectrum from broad ecological, ethical, social, political, legal and economic considerations, down to firm level strategies and tactics at all levels and across all functional areas. Credit(s): 3
Prerequisite(s): BSB Senior-level standing
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BA 431 Project Management
This course provides a comprehensive overview of project management. The course addresses the culture, principles and basic techniques of project management. The course reviews the general states of a project in rough chronological order and describes how the stages interrelate. Basic tools of project management, such as work breakdown structure, scheduling, earned value analysis and risk management are introduced. The principles and tools are integrated and clarified through case studies from a variety of organizational settings and through creation of project management plans developed by students working in teams. The course is designed to help students prepare for examinations leading to professional certification in project management. Credit(s): 3
Prerequisite(s): BSB junior-level standing and BA 302
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BA 442 Purchasing and Supply Management
This course addresses modern practices and techniques of the purchasing and supply management (PSM) function. Included in the coverage of PSM are supply organization, quality, supplier selection, price determination, purchasing policy and procedures, material and logistic systems, inventory, global purchasing, acquisition of capital assets and supplier relations. This course is designed to help students to prepare for examinations leading to professional certification in supply chain management. Credit(s): 3
Prerequisite(s): BSB senior-level standing and BA 395
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BA 446 Logistics and Distribution Management
This course provides an overview of distribution operations and tools to make strategic, tactical and operational level decisions. The course includes order management, packaging and materials handling, transportation, location selection, warehousing management and global logistics. This course is designed to help students to prepare for examinations leading to professional certification in supply chain management. Credit(s): 3
Prerequisite(s): BSB senior-level standing and BA 395
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BA 453 Human Resource Management and Business Ethics
This course provides a rigorous and comprehensive approach to understanding the management of both human resources and ethics in a framework of current trends and practice. Emphasis is placed on practical, theoretical and ethical management principles as well as examples and methods for promoting good employment practices. In the study of ethics, students will gain an understanding of the day-to-day ethical and moral forces impacting employees within public organizations both domestically and internationally where local practices and cultural norms differ from our own. Through situational public policy case studies, the course highlights analysis and problem solving approaches to enhancing passion and commitment to personal and corporate honesty. In the field of human resource management, emphasis will be placed upon planning, strategy, personnel selection, equal employment, the legal environment, training, appraisal, compensation and contemporary issues. The course has been developed for the student of general management whose job will involve responsibility for principled leadership in a global environment. Credit(s): 3
Prerequisite(s): BSB senior-level standing
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BA 454 Innovation and Design Thinking
This course will enhance students’ ability to use design methodologies and tools for identifying and developing innovation and growth opportunities for business. This applied learning course will introduce students to design-based approaches that enhance business model innovation, expand students’ understanding of innovation for value creation beyond product development, strengthen individual and collaborative competencies for working through the design process, and develop the ability to translate broadly defined opportunities into actionable innovation possibilities and recommendations. Credit(s): 3
Prerequisite(s): junior- or senior-level standing
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BA 455 International Business
The growth and development of the multi-national corporation is the focus of this course, with attention given to the organizational and staffing problems that occur in the corporation’s international role. The impact of differences in customs, mores, habits and their historical basis, economic and political systems, tax structures, religious beliefs, and societal expectations on the business firm when it crosses its national boundaries are studied. Credit(s): 3
Prerequisite(s): BA 307 , BA 212 , BA 330 and BA 360
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BA 456 Seminar in International Business
This seminar provides an opportunity for students to experience firsthand business operations in varying international settings. The seminar will include preparatory classes and lectures, meetings with professors and senior managers of enterprises in the countries visited, and concluding with classes and lectures and a major term paper. Credit(s): 3
Prerequisite(s): BSB junior-level or senior-level standing
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BA 457 Entrepreneurship Law
In our complex business world, entrepreneurs face unique legal challenges as they develop start-up businesses and other enterprises. This course prepares entrepreneurs to identify legal issues and avoid legal pitfalls through a multi-disciplinary lens. The course emphasizes practical aspects of start-ups and growth through and up to an IPO. Credit(s): 3
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BA 458 New Venture Creation and Launch
This course is a practical guide to starting a new business, providing students with exposure to every crucial aspect of the entrepreneurship experience. From the initial phase of evaluating a business idea to the actual business launch, students are introduced to the frameworks, complemented by practical advice and guidelines, provide students with a solid foundation to launch their own businesses while understanding the various risks their startup may face. For those who do not plan to launch a new business, skills learned can be used in their corporate and non-profit careers. Credit(s): 3
Prerequisite(s): BA 112 , BA 303 , and BA 360
Corequisite(s): BA 393
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BA 459 Entertainment Management
This course applies principles of management as developed in previous courses specifically addressing the special concerns of the entertainment industry, including managing intellectual property rights, organizing alternative revenue streams, understanding market segmentation and leveraging creative talent. Students are exposed to the challenges of the entertainment industry through readings, lectures and presentations. Ethical consideration in the delivery of creative products and services will be addressed. Credit(s): 3
Prerequisite(s): BA 112 ; BA 303 ; PALM 309 or BA 307 ; PALM 312 or BA 360 ; and senior standing
Corequisite(s): PALM 309 and PALM 312 may be taken as corequisites
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BA 460 Marketing and Brand Strategy
Presents brand identity fundamentals and a comprehensive dynamic process for developing and maintaining successful brands. From researching the competition to translating the vision of the CEO to designing and implementing an integrated brand identity program, the process is presented through a step-by-step approach. Topics include research and analysis, brand and identity strategy, brand identity design, brand identity applications, brand asset management as well as standards, guidelines, trademark and other applicable laws. Case studies from small and large businesses are employed to portray the brand identity process in action. Credit(s): 3
Prerequisite(s): BA 360
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BA 464 International Marketing
Introduction to international marketing for business-to-business and business-to-consumer markets. Course will include examination of cultural, legal, social, environmental and economic trends impacting marketing; international marketing research (primary and secondary research methods); the international marketing mix (product, pricing/INCOTERMS, distribution systems, promotion/branding); marketing strategy development, including market entry and penetration; and ethical issues in international marketing. Implications for small and large businesses will be examined in each case. Credit(s): 3
Prerequisite(s): BA 360
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BA 466 Digital Marketing Strategy
This course introduces students to strategies and tactics that underpin successful digital marketing, including search optimization, social media marketing, online advertising, email marketing, mobile marketing and content marketing, as well as synergies among these related elements of digital marketing. Credit(s): 3
Prerequisite(s): BA 360
Corequisite(s): none
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BA 467 Social Media and Digital Ad Strategy
This course provides students with tools and concepts for social media and digital advertising in search engines and on social platforms. Students will apply their developing skills to a real-world marketing project or an imagined company by creating profiles, creating and curating content, crafting advertising and doing keyword research. Credit(s): 3
Prerequisite(s): BA 360
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BA 469 Digital Analytics
This course provides cutting-edge analytical skills. Students will learn Google Analytics, including segmentation of visitors, customer lifetime value assessments and multi-channel attribution techniques. Students will learn about social media analytics. This is a hands-on class where students work with a real data set using commonly employed analysis tools. Credit(s): 3
Prerequisite(s): BA 360
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BA 470 Issues in Healthcare Management
Through the media of reading, lectures and presentations, students will be exposed to many of the challenges facing the health care delivery system in relation to its environment. These areas will include organization for delivery of health care services, financing, political and social issues. Ethical considerations in delivery of health care will be addressed. The student will become a more knowledgeable user of health care services. Credit(s): 3
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BA 471 Healthcare Law
This course surveys current ethical and legal responsibilities of healthcare providers and administrators. Emphasis is placed upon Institutional defensive law (medical negligence and torts), healthcare regulation administrative law), patient confidentiality, informed consent and advanced directives, professional discipline, healthcare access, government healthcare policies, managed care, criminal fraud and abuse, patient rights, labor and employment law, environmental regulation, insurance law, public safety and homeland defense/terrorism. Credit(s): 3
Prerequisite(s): BA 303
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BA 475 Digital Marketing Practicum
In this course, students select a local company or non-profit wishing to improve the performance of their digital marketing programs. Students will assess the performance of the existing digital assets, if any, then develop and implement a strategy to improve performance using tactics learned in earlier digital marketing classes. Credit(s): 3
Corequisite(s): BA 469 and BA 466
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BA 480 Current Issues in Arts, Entertainment and Media Management
This course serves as a capstone experience for the Arts, Entertainment and Media Management (AEM) program. Through case studies and exposure to current events articles, students will apply AEM concepts, analyze situations, evaluate action options and create solutions to organizational challenges. In addition to the synthesis of material covered throughout the curriculum, this course also includes a seminar on selected topics in the management of AEM organizations. Credit(s): 3
Prerequisite(s): BA 459
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BA 490 BBA Integrative Management
This course serves as a capstone experience for the undergraduate program. Through case studies and exposure to current events, students apply concepts, analyze situations, evaluate action options and create solutions to organizational challenges. Students integrate knowledge and concepts from prior BBA coursework. Topics covered may include methods for analyzing the business environment as well as firm resources and capabilities, mergers and acquisitions, international business, joint ventures and other strategies, corporate social responsibility, and corporate governance. Credit(s): 3
Prerequisite(s): Senior standing in the BSB
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BA 493 Advanced Management Theory and Practice
A future oriented senior capstone in management designed to synthesize previous learning and to prepare the student for entry into the work force as an entry or mid-level manager. Credit(s): 3
Prerequisite(s): BSB senior-level standing
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BA 495 Directed Study
Utilized for courses in business administration that are not offered elsewhere, and for individuals desiring to pursue a given issue, topic, or concentration further than obtainable in regularly scheduled courses. May be repeated once. Credit(s): 3
Prerequisite(s): junior-level or senior-level standing
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BA 498 Business Internship
A link between the classroom and experience on the job, the internship provides qualified students a three-way arrangement among the professor-Advisor, the employer and the student-employee. Students may obtain appropriate employment on their own or in conjunction with the internship advisor of the school of business. A minimum of two 40-hour work periods is required for each semester hour of credit for which the course is taken. Credit(s): 3 or 6
Prerequisite(s): BSB junior-level or senior-level standing and permission of the internship advisor
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BA 499 Business Seminar
Group study of an advanced topic in business administration. This course can be built around a common interest of the enrolled students or may be used as a forum for presentation and discussion of current faculty research. Credit(s): 3
Prerequisite(s): BSB junior-level or senior-level standing
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CHEM 105 Chemistry and Society
This course is intended for students not majoring in the natural sciences. It provides an introduction to the chemistry of everyday life with a focus on its relation to societal issues. Topics may include the atmosphere, water, nuclear and solar energy, plastics, drugs, cosmetics, and nutrition. Three lecture hours plus two laboratory hours per week. Credit(s): 4
Corequisite(s): CHML 105 Chemistry and Society lab must be taken concurrently
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