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Information Systems and Technologies |
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IST 204 Computer Applications in Business Analysis
A laboratory course that introduces the student to the Internet and productivity software that are used as tools in business problem-solving activities and analysis. It provides a working knowledge of a commercial spreadsheet package to include designing a variety of worksheets, business applications, preparing graphs, working with database query, macro writing and menu techniques to support business analysis and decision making. Emphasis is on understanding, using, and applying these productivity tools to business analysis. Credit(s): 3
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IST 307 Object Oriented Programming
This course is designed to serve as an introduction to computer programming in the business environment with a view toward the understanding and learning of the fundamentals of software development. The course is an information systems approach to object oriented programming. The course is also designed to develop a basic and generic foundation in object oriented programming. The course content will include creating simple applications, storing and manipulating data in objects, and changing the program flow with decision. Other areas to be covered will include program loops, encapsulation, arrays and collections, user interface objects, database connectivity and inheritance and polymorphism. Credit(s): 3
Prerequisite(s): IST 204
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IST 321 Emerging Technologies
An examination of emerging technologies and trends that will affect the information systems of the near and distant future. The course will critically evaluate those technologies that 1) are so new that most enterprises haven’t exploited them or 2) are fairly well established, but businesses haven’t fully exploited them. Emphasis will be placed on how these technologies will impact E-commerce. Credit(s): 3
Prerequisite(s): IST 204
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IST 354 Business Intelligence, Knowledge Management and Decision Systems
The purpose of this course is to introduce the student to the concept of expert systems development. The software package VP-Expert will provide the basis of the expert systems development and application to real life business decision-making and prototyping. Credit(s): 3
Prerequisite(s): IST 307
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IST 410 Database Systems
Introduction to application program development in a database environment with an emphasis on loading, modifying and querying the database, discussion and application of data structures, indexed and direct file organizations and models of data including hierarchical, network and relational. Other topics include discussion of storage devices, data administration, data analysis, design and implementation. Credit(s): 3
Prerequisite(s): IST 307
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IST 411 Data Communications and Networking
The features of centralized, decentralized, and distributed systems will be examined. Technology implications of computer hardware, software and communications are discussed as they relate to the design, development and implementation of distributed data processing systems. Credit(s): 3
Prerequisite(s): IST 307
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IST 458 Social Media and Multimedia Applications for Business
The purpose of this course is to introduce the student to social media and multimedia communications and computing technologies, with emphasis on applications to business systems and requirements. The course covers major topics in social media, including blogs, wikis, Web feeds, social networking, tagging, cloud computing, podcasting and Vcasting, and presents a brief overview of advanced and futuristic AI (Artificial Intelligence) technologies that will impact the future of social media and multimedia computing and communications, and will underlie the next generation Semantic Web, aka Web 3.0. Coverage of major topical domains in state-of-the-art multimedia systems and applications include: digital audio processing for voice, sounds, and music; graphics production and manipulation; animation; digital imaging and the processing, manipulation, and integration of imagery into documents, presentations, web pages, etc.; digital photography and photographic processing; basic Web page design including hypertext, hypermedia, direct generation of HTML code, and the use of integrated tool environments; and video processing using digital formats for movies on workstations and the Web. The course incorporates hands-on student production of basic social media and multimedia projects and exercises, and includes demonstrations of some advanced applications and integrated development environments, and a multimedia production facility tour. Credit(s): 3
Prerequisite(s): IST 307
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IST 471 Healthcare Information Systems
This course introduces the student to the types of computer information systems used in the health care industry. The emphasis is on the purpose, functionality, and strategic use of various systems. Relevant topics include electronic patient medical records, outcomes management, and use of mobile technology in healthcare practice. Both practitioner and administrator perspectives will be examined. Additional areas covered include regulation, technology standards, security, and management challenges. Credit(s): 3
Prerequisite(s): BA 310
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IST 495 Directed Study
Utilized for courses/subjects in information systems and computer technology, which are not offered elsewhere in the curriculum, and for individuals desiring to pursue a given issue, topic, or concentration further than obtainable in the regularly scheduled courses. May be repeated once. Credit(s): 3
Prerequisite(s): BSB junior-level or senior-level standing
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IST 498 Information Systems and Computer Technology Internship
A link between the classroom and experience on the job, the internship provides qualified students a three-way arrangement among the professor-advisor, the employer and the student-employee. Students may obtain appropriate employment on their own or in conjunction with the internship advisor of the School of Business. A minimum of two 40-hour work periods is required for each semester hour of credit for which the course is taken. Credit(s): 3 or 6
Prerequisite(s): BSB junior-level or senior-level standing
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Italian |
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IT 101 Beginning Italian I
For students who have had very little or no exposure to Italian. This course introduces the student to spoken Italian through in-class conversational drills and recreations of everyday situations. Credit(s): 3
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IT 102 Beginning Italian II
A continuation of IT 101 , this course builds on the basic speech patterns acquired in the preceding semester and is intended to help the student make the transition from passive familiarity to active use of the language. Credit(s): 3
Prerequisite(s): IT 101
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Kinesiology |
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KIN 101 Lifetime Fitness and Wellness
Designed to examine the concepts and benefits of physical activity and develop the knowledge and fundamental skills necessary for maintaining a healthy lifestyle throughout the life span. Credit(s): 1
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KIN 102 Volleyball/Basketball
Basic instruction in the skills and rules of volleyball and basketball. Team offensive and defensive strategies are presented. Credit(s): 1
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KIN 103 Tennis
The skills and basic concepts of physical education are taught through tennis. Credit(s): 1
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KIN 106 Aerobics
The concepts of using oxygen to produce energy for an efficient fitness level will be taught through a variety of aerobic activities as a preventive measure for cardiovascular disease. Credit(s): 1
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KIN 110 Weight Training and Jogging
The skills and basic concepts of physical education are taught through weight training and jogging. Credit(s): 1
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KIN 111 Softball
The skills and basic concepts of physical education are taught through softball. Credit(s): 1
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KIN 113 Yoga
An introductory course in Hatha Yoga introducing the student to asanas (posture), pranayama (breathing techniques) and relaxation techniques. Credit(s): 1
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KIN 116 Field Sports
Basic instruction in the skills and rules of the following field sports: soccer, speedball, lacrosse, and flag football. Two will be offered together in a semester. Credit(s): 1
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KIN 119 Tae Kwon Do/Self Defense
Instruction and practice of basic self-defense techniques using principles of Tae Kwon do, Hapkido, and kick boxing. Also, instruction and practice in the basic arm and leg techniques, stances, warm up exercise, one-step sparring, formal exercise and historical background on U.S. Karate. Credit(s): 1
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KIN 160 Coaching Football
Course topics include football game strategy, principles of practice and training, and team management. Credit(s): 1
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KIN 162 Coaching Basketball
Course topics include basketball game strategy, principles of practice and training and team management. Credit(s): 1
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KIN 164 Coaching Volleyball
Course topics include volleyball game strategy, principles of practice and training, and team management. Credit(s): 1
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KIN 166 Coaching Baseball/Softball
Course topics include baseball and softball game strategies, principles of practice and training and team management. Credit(s): 1
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KIN 168 Coaching Track & Field/Cross Country
Course topics include track and field/cross country meet strategies, principles of practice and training and team management. Credit(s): 1
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KIN 170 Coaching Soccer
Course topics include soccer game strategies, principles of practice and training and team management. One credit.
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KIN 172 Coaching Lacrosse/Field Hockey
Course topics include lacrosse/field hockey game strategies, principles of practice and training and team management. Credit(s): 1
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KIN 191 First Aid and CPR
Satisfactory completion of this course will lead to American Red Cross Certification in both Standard First Aid and Cardiopulmonary Resuscitation (CPR). A Red Cross certification fee is required. Credit(s): 1
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KIN 264 Practicum
Designed to provide observation and participation in public school programs under the supervision of an experienced teacher. Credit(s): 1
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KIN 295 Topics in Kinesiology
Study of specific topics, issues or themes within the field of kinesiology. Credit(s): 2
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KIN 395 Kinesiology Topics
Study of specific topics, issues or themes within the field of kinesiology. Credit(s): 3
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KIN 477 Principles and Philosophy of Coaching
This course develops skills and knowledge related to coaching interscholastic sports in general. Course topics include but are not limited to: managing athletic budgets, interacting with sport media, scheduling athletic contests and communicating with parents and community members. In addition, issues such as player selection/retention, motivation and leadership will be addressed. Credit(s): 3
Prerequisite(s): Junior or senior standing
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KIN 497 Seminar in Recreational Leadership
The seminar is designed to provide instruction,
background material, and guidance for the
Kinesiology Recreation major during the
internship in a practical experience in a park
and recreation program or a private school.
Credit(s): 3
Prerequisite(s): Senior standing and permission of program coordinator.
Corequisite(s): KINL 497 and KIN 495
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KIN 497 Seminar in Recreational Leadership
The seminar is designed to provide instruction, background material, and guidance for the Kinesiology Recreation major during the internship in a practical experience in a park and recreation program or a private school. Credit(s): 3
Prerequisite(s): Senior standing and permission of program coordinator.
Corequisite(s): KINL 497 Internship in Recreational Leadership; KIN 495 Facility Planning and Event Management
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KINL 497 Internship in Recreational Administration
This course is the culminating activity for students in the Kinesiology Recreation
major. This fifteen-week supervised work experience is designed to provide the
Kinesiology Recreation major an opportunity to gain practical experience in a
park and recreation program. Credit(s): 6
Prerequisite(s): Senior standing and permission of program coordinator
Corequisite(s): KIN 497 Seminar in Recreational Leadership; KIN 495 Facility Planning and Event Management
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KNS 252 Personal and Community Health
Designed to develop attitudes and practices that contribute to better individual and group health. Emphasis isplaced upon current health issues and decision making in health behaviors and health needs. Credit(s): 3
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Kinesiology Education |
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KNS 262 Instructional Strategies for Team Sports
This course addresses methodologies for teaching a variety of team sports. Students will lead peer teaching experiences requiring the generation of lesson plans and a unit block plan for a specific sport. Students will also engage in a 20-hour, supervised field experience in an assigned secondary school or in an approved coaching environment. Credit(s): 3
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KNS 263 Instructional Strategies for Teaching Individual and Dual Sports
This course addresses methodologies for teaching a variety of individual and dual sports. Students will demonstrate proficiency in various sports, lead peer-teaching experiences requiring the generation of lesson plans and create a unit block plan for a specific sport. Students will also engage in a 20-hour supervised field experience in an assigned secondary school or in an approved coaching environment. Credit(s): 3
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KNS 305 Materials and Methods in Teaching Elementary Health and Physical Education
The developmental approach advocated in this course attempts to apply knowledge of children’s growth and motor development in a comprehensive manner, recognizing the essential concept of the individuality of the learner - individually in terms of motor, cognitive, and affective development. This course addresses essential information for successful teaching in regards to the learner, the program, and the teacher at the elementary level. Teacher candidates will engage in a 75-hour, supervised field methods experience in an assigned school and participate in a weekly seminar. Credit(s): 4
Prerequisite(s): Preferred (or corequisites accepted on an individual basis) EDU 301 and KNS 262 ; acceptance into the School of Education and Human Development; pass Praxis I Physical education majors only
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KNS 306 Materials and Methods in Teaching Secondary Health and Physical Education
This course will provide teacher candidates the opportunity to examine and observe the traditional curriculum and various new curricula. They will plan and teach activities that are multicultural and interdisciplinary. Students in this course will engage in a 75-hour supervised secondary methods experience in an assigned school and participate in weekly seminars. Credit(s): 4
Prerequisite(s): Preferred (or corequisites accepted on an individual basis) EDU 301 and KNS 262 ; acceptance into the School of Education and Human development; pass Praxis I
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KNS 308 Materials and Methods in Teaching Health
This course is designed to familiarize teacher candidates with various modes of course organization, class preparation and instructional methods suitable for teaching health in the secondary school. Students will engage in a 60-hour, supervised methods experience in an assigned school and participate in a weekly seminar. Credit(s): 3
Prerequisite(s): Preferred (or corequisites accepted on an individual basis) EDU 301 and KNS 252 , pass Praxis I; and acceptance into the School of Education and Human Development K-12 Health and Physical Education Program
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KNS 322 Motor Development
This course is designed to acquaint students with the developmental levels and stages children go through and how these stages impact cognitive and psychomotor skills and learning. Course topics include motor skills, principles of learning and performance, teacher feedback and instructional strategies. Credit(s): 3
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KNS 370 Measurement and Evaluation in PE and Sport
This course will examine the nature and purpose of measurement in physical education. The student will become familiar with heart rate monitors, pedometers and software programs and learn how to use, select and administer tests using these tools. Credit(s): 3
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KNS 452 Elementary School Student Teaching in Health/Physical Education
This course involves observation and teaching in the public schools under the direct supervision of public school faculty and Shenandoah University Kinesiology faculty. Placement (at the elementary level for 8 weeks) will be arranged by the Director of Professional Licensure office in the School of Education and Human Development. Student must have a grade of “C” or better in all prerequisite courses. Credit(s): 5
Prerequisite(s): KNS 305 , KNS 306 , and KNS 481
Corequisite(s): KNS 453 and KNS 454
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KNS 453 Secondary School Student Teaching in Health/Physical Education
This course involves observation and teaching in the public schools under the direct supervision of public school faculty and Shenandoah University Kinesiology faculty. Placement (at the secondary level for 8 weeks) will be arranged by the Director of Professional Licensure office in the School of Education and Human Development. Student must have a grade of “C” or better in all prerequisite courses. Credit(s): 5
Prerequisite(s): KNS 305 , KNS 306 , and KNS 481
Corequisite(s): KNS 452 and KNS 454
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KNS 454 Student Teaching Seminar in Health/Physical Education
This seminar is taken concurrently with Elementary and Secondary Student Teaching Health/Physical Education. It is designed to assist students to become caring, reflective educators by providing a forum for collaborative, critical inquiry based on their student teaching experience. The seminar offers opportunities and frameworks for thinking about and analyzing classroom and physical education situations, classroom management, legal and ethical obligations, the teaching-learning process, and professional goals and development. Credit(s): 2
Corequisite(s): KNS 452 and KNS 453
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KNS 481 Adapted Physical Education
This course covers the identification and recognition of physical abnormalities frequently found in school-age children and how physical activity can be adapted to improve various conditions. Credit(s): 3
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KNS 490 Physical Education Curriculum and Administration
This course covers multiple physical education curriculum models. Students are exposed to various models, who created the model, where the model originated, the strengths and weaknesses of each model, and school districts who use the model. Credit(s): 3
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Media and Communication |
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FILM 371 Documentary Filmmaking
This course introduces students to documentary filmmaking and non-fiction storytelling and covers the story pitch, treatment, pre-production planning, production and post-production editing. Credit(s): 3
Prerequisite(s): FILM 301
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FILM 402 Post-Production Editing
This course teaches students digital video techniques for post-production with an emphasis on editing techniques and effective storytelling using editing software.
Credit(s): 3
Prerequisite(s): FILM 301
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MCOM 101 Understanding Mass Communication
An introductory overview of the history and current trends in mass communication from a socio-cultural perspective. Areas covered include print media (newspapers, magazines and books), electronic media (radio, television, film, the Internet), advertising, public relations and media ethics. Credit(s): 3
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MCOM 150 Principles of Public Speaking
An introduction to the principles of public speaking, including theory, history and practice. This course presents both classical and contemporary theories of rhetoric while at the same time emphasizing the practical skills of public speaking. The course offers full coverage of all major aspects of speech preparation and presentation, and requires student practice throughout the course. Credit(s): 3
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MCOM 158 Public Speaking for the Natural Sciences
This course presents an introduction to the principles and practical skills of public speaking, as well as reading and understanding scientific publications and presenting research at conferences. All major aspects of speech preparation and presentation will be addressed. Students will apply the skills learned in this course by giving presentations that are scientific in nature. Credit(s): 3
Prerequisite(s): BIO 121 or CHEM 121
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MCOM 201 Understanding Visual Communication
This course focuses on the nature and power of visual imagery - especially the photographic image. Provides perspective on the cultural significance and social effects of image production, and combines theory with practice. Students apply the principles of image production in visual exercises in using Adobe Photoshop. Credit(s): 3
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MCOM 205 Introduction to Public Relations
This course is designed to familiarize students with the field of public relations and the role it plays in the mass media. The course will outline the process of public relations, including fact-finding and research, planning and programming, communication and actions and evaluation. It will also examine relevant communication and persuasion theories. Credit(s): 3
Prerequisite(s): ENG 102
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MCOM 208 Interpersonal Communication
This course examines the influence and impact of race and ethnicity on crime and the operation of the criminal justice system. Topics will include racial and minority disparities in victimization, how race and other minority statuses are determined, how they affect perceptions of crime, bias in law enforcement and successful remedies, and the impact of these topics on outcomes in the criminal justice system. Credit(s): 3
Prerequisite(s): MCOM 150
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MCOM 211 Media Ethics
This course considers the ethical issues facing communication students, professional journalists and media practitioners. Students will be provided with ethics principles, models and theories to work through ethical issues and moral dilemmas. Credit(s): 3
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MCOM 215 Understanding Movies
This course provides an introduction to motion pictures as an artistic and cultural form, as well as film’s relationship to other popular media. The course content explores movies’ narrative conventions; the stylistic conventions of lighting, cinematography, sound and editing; and how they communicate to mass audiences in popular genres like the Western, science fiction, the musical, women’s films and film noir. Credit(s): 3
Corequisite(s): Concurrent enrollment in MCML 215 Understanding Movies lab required
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MCOM 218 Health Communication
This course is designed to introduce students to the emerging interdisciplinary field of health communication. Health communication studies how health information is generated and disseminated to a specific audience; also, how that information affects individuals and communities. The two main avenues of health communication are patient-provider communication and public health.
This class is designed to teach students to identify the mediums, messages, contexts, and reasons that will motivate people to adopt healthy behaviors. Students may be asked to design health communication programs, create educational materials for at risk populations, or frame a particular health policy issue for legislation. Health communication is always oriented towards healthy individual and social behavior.
Credit(s): 3
Prerequisite(s): MCOM 150
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MCOM 220 Introduction to Photography FILM 220
Students will learn the principles and basic techniques of photography. From still life to journalistic “street” photography students will shoot and edit images every week. A heavy emphasis will be placed on proper composition and exposure. Students will learn the principles of good photography and develop the skills necessary to create it. In addition, students will gain a solid understanding of mustknow lighting and composition techniques. Students do not need to provide their own camera.
Credit(s): 3
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MCOM 227 Media Literacy
This course considers the many hours spent tuned in to cell phones, laptops, satellite/cable/online television, newspapers, among other media and digital devices, and is designed to provide students with the necessary knowledge and critical skills to become literate media consumers. The course also traces the roots of today’s digital and social media to their earlier origins. Credit(s): 3
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MCOM 230 New Communication Technologies
An overview of recent technological developments and their impact in the field of mass communication. Students will be introduced to new communication technologies and applications including desktop publishing, multimedia, desktop video, presentation software and Web page design. Credit(s): 3
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MCOM 241 Multimedia Journalism
This course introduces students to news reporting and storytelling techniques using multimedia, including audio, photography, as well as social and digital media. The course prepares students to work in various news, online and corporate environments. Students will contribute content to Shenandoah University’s online student newspaper. Credit(s): 3
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MCOM 305 Public Relations Writing
This course examines the forms of informational and persuasive writing used in the public relations field. Emphasis is on developing the writing and research skills necessary for producing various types of public relations copy including news releases, public service announcements and audiovisual scripts, as well as copy for newsletters, brochures, annual reports and press kits. Credit(s): 3
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MCOM 310 Mass Media Theory and Research
This course is designed to familiarize students with the social science research methods most commonly used in mass communication. It also examines the theories which have been shaped and informed by media research. Students will design and conduct a media research project. Credit(s): 3
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MCOM 315 Mass Media and Society
This course is designed to increase the student’s understanding of the impact of the mass media on society and the way these effects have evolved and increased over time. Issues examined include freedom and responsibility of the media, sex and violence in media, portrayals of minorities and women, media and democracy and the emergence of mass culture. Credit(s): 3
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MCOM 318 Environmental Communication
This course deals with issues that impact the environment and the web of life that
surrounds us. Although the central focus is on the communicative topics relating to the
environment, the approach of this class is necessarily pluralistic and multidisciplinary.
Students will call on theories from fields as diverse as philosophy, rhetoric, education,
business and evolutionary biology to investigate, examine and engage issues of
environmentalism. The approaches will be brought to bear on various environmental
texts. This course also has a commitment to and is embedded in environmental justice.
Credit(s): 3
Prerequisite(s): MCOM 150
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MCOM 320 Organizational Communication
This course examines the internal and external systems of communication, including small group, interpersonal and public communication. It provides opportunities for developing organizational skills, identifying problems, analyzing outcomes and taking appropriate corrective action. Credit(s): 3
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MCOM 321 Advertising and the Media
This course examines the social, cultural and economic roles of advertising in capitalistic society with a focus on how commercial messages and images help construct social perceptions and consumptive behavior. Credit(s): 3
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MCOM 322 History of Gender in Advertising (same as GWST 322)
This course uses advertising to examine the construction of gender from the late 19th century to the present, particularly how advertising has contributed to the meanings we attach to being a man and being a woman in American culture. We take a historical look at how consumer culture has represented and defined the male, the female, the masculine, and the feminine by focusing on the development of significant advertising campaigns and consumption items. We will examine the relationship between major shifts for men and women in the private and public sphere and the depiction of those shifts in advertisements. Throughout the semester, we will relate the old to the new by focusing on persistent patterns of meanings that reoccur in advertisements and what these patterns tell us about the development of particular gendered meanings and gendered norms. Credit(s): 3
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MCOM 323 Children and the Media (same as PSY 323 )
This course examines the relationship between children and the media. It will look at media consumption and content as they relate to child development, as well as how gender, culture, self-concept, attitudes and behavior influence and are influenced by media exposure. Credit(s): 3
Prerequisite(s): PSY 101 or MCOM 101
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MCOM 325 Computer-Assisted Reporting
Students will learn the basic tools of computer-assisted reporting (CAR). They will learn to organize information and develop story ideas using computer spreadsheets and databases. They will learn to research stories using electronically sorted public documents and the Internet. Credit(s): 3
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MCOM 330 Principles of Digital Design
A project-oriented course utilizing computer-based graphic design and publishing applications. Students will write, edit, design and publish several projects. Credit(s): 3
Prerequisite(s): MCOM 201
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MCOM 335 Media Writing
This course focuses on the process of writing news stories using standard news values, basic news gathering techniques, the inverted pyramid and Associated Press style. Students will also be introduced to other types of media writing, including feature, broadcast, Web and public relations writing. Credit(s): 3
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MCOM 342 Video Journalism
This course introduces students to the techniques of broadcast field reporting and working as a reporting team. Emphasis is placed on the basic skills involved in gathering, reporting, editing and delivering the news. Credit(s): 3
Prerequisite(s): MCOM 101
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MCOM 345 Sports Writing
This course focuses on sports writing, reporting and editorial practice for print, broadcast and online media. Credit(s): 3
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MCOM 350 Business and Professional Communication
This course is designed to familiarize students with the kinds of oral and written communications needed to succeed in business and professional contexts, and to develop in them the skills needed for effective communication in a variety of organizational settings. The course also explores theories of persuasion, group dynamics and management to increase student awareness and understanding of underlying communication process. Credit(s): 3
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MCOM 351 Politics and the Media (same as PSCI 351)
An interdisciplinary introduction to the complex interrelationship between politics and the media. This course will present principles of politics and the media and train the students to analyze political life, issues, trends, and events as they are covered, or not covered, by the news media. Credit(s): 3
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MCOM 361 Gender and Communication
This course considers how gender influences interpersonal and mediated communication with a focus on gender theory, rhetorical analysis, media criticism and personal experiences. Students study the relationship between gender and communication with a particular emphasis on how gender can help shape discourse and meaning. Credit(s): 3
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MCOM 365 Editing the News
Advanced practice in journalistic writing, broadcast reporting and news editorial. Students act as editors for the campus newspaper, supervising and editing the work of the student staff. This class will also provide students with hands-on opportunities to practice the craft of news editing in various media including print, broadcast and online. Credit(s): 3
Prerequisite(s): Grade of “B” or better in MCOM 335
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MCOM 370 Practicum in Interactive Media Production
Advanced techniques for the design and production of multimedia, hypermedia and other interactive media. Credit(s): 3
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MCOM 381 Studio Television Production
This course is designed to introduce the student to the principles, procedures, and techniques of television studio production through lectures, reading, computer simulations and hands-on practice in the campus television studio. Students will also be required to participate outside of class on the SUTV production crew. Credit(s): 3
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MCOM 395 Topics in Visual Communications
Study of special topics, issues or themes within the field of visual communications. Credit(s): 3
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MCOM 398 Campus Media Internship
An on-campus internship with one of the university media, public relations or information offices. Credit(s): 3
Prerequisite(s): Junior standing
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MCOM 401 Topics in Applied Writing
The backbone of the pre-production process is script writing. Effective conceptualization and organization as a producer/director is practiced in several field settings. The class will generate a series of “magazine” television programs, with each student writing one show. Credit(s): 3
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MCOM 405 Public Relations Planning and Management
This course explores theory, techniques and models related to setting long- and short-term goals and objectives, designing strategies and tactics, segmenting audiences, analyzing problems and opportunities, communicating with top management, developing budgets, contingency planning for crises and disasters, managing issues, developing timetables and calendars and assigning authority and responsibility. Credit(s): 3
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MCOM 411 Media Law
This course examines media law using historical, theoretical and case study approaches. Among topics covered are the First Amendment, libel, privacy, journalist privilege, free press/fair trial, indecency and obscenity. Credit(s): 3
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MCOM 420 Seminar in Intercultural Communication
This course examines the relationship between culture and communication with an emphasis on theory and practical application in intercultural contexts. Ethnography and other approaches will be used to study interpersonal and public communication among people from different cultures. Credit(s): 3
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MCOM 425 Public Affairs Reporting
This course introduces student to covering government (primarily state and local), public schools, courts, crime, and social services. Using Winchester and Frederick County as their laboratory, student will cover city and/or county government and school board meetings, courts, the police beat, the environment, health care, and other public policy stories. It also introduces them to the theory of civic journalism and explores the role of journalism in a democratic society. Credit(s): 3
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MCOM 441 Violence, Sex and the Sports Media
This course looks at the intersection of sex and violence in the American sports media. Particular emphasis will be placed on how the media frame highly publicized cases and trials. Credit(s): 3
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MCOM 461 Gender, Sport, Media and Film (same as FILM 461 )
This course examines media depictions of gender and sport through an examination of media texts, including sports broadcasts, newspaper and magazine articles, sports documentaries and narrative films. Particular emphasis is placed on the social, mediated and cinematic constructions of femininity and masculinity in sport. Enrollment is limited to juniors and seniors. Credit(s): 3
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MCOM 470 Advanced Video Post-Production
This course is designed to familiarize the student with the principles of the post-production process and with advanced techniques of video editing. The primary activity in the course will be the application of these technical and aesthetic concepts through hands-on experience in video editing projects. Students will also be required to participate outside of class in the SUTV non-linear digital editing facility. Credit(s): 3
Corequisite(s): MCOM 480
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MCOM 471 Race, Sport and the Media
This course examines media depictions of race and sport through an examination of media texts including sports broadcasts, newspaper and magazine articles and documentary and feature films. Particular emphasis is placed on the social and mediated constructions of race in American sport. Credit(s): 3
Prerequisite(s): MCOM 101
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MCOM 480 Advanced Video Field Production
This course is designed to familiarize the student with advanced techniques of video field production. The primary activity in the course will be the application of these techniques in video field production projects. The emphasis in this course will be single-camera production techniques, though multi-camera remote production will be discussed. Students will also be required to participate outside of class on the SUTV production crew. Credit(s): 3
Corequisite(s): MCOM 470
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MCOM 481 Print Media Applications
Supervise practicum managing and editing the campus newspaper or magazine as a staff member. May be repeated for a total of three hours credit. Credit(s): 1
Prerequisite(s): Upper division standing
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MCOM 490 Directed Study
Directed study in mass communication. Credit(s): 3
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MCOM 495 Independent Study
Independent study in mass communication. Credit(s): 3
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MCOM 498 Field Internship
A field internship with an area, regional or national communication organization. Credit(s): 3
Prerequisite(s): Junior standing
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MCOM 498 Senior Capstone
This course is a culminating experience in which students are expected to integrate, extend, critique and apply knowledge gained during their coursework through the development of a large-scale project and the polishing of their professional portfolio. The capstone is taken during the final semester after all core coursework and electives equaling 30 MCOM credits have been completed. MCOM students will meet with their advisor during their fall semester to choose a project plan and theme. Enrollment is limited to MCOM majors with senior standing. Credit(s): 3
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