Dec 10, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Arts, Entertainment and Media Management (B.B.A.)


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Montressa Washington, Assistant Professor of Management
Halpin-Harrison Hall, Room 137, (540) 665-7344, [email protected]

The Arts, Entertainment and Media (AEM) Management major is a distinctive, interdisciplinary business-focused program with exposure to arts, entertainment and media subjects. In addition to the General Education requirement and BBA business core courses, the curriculum requires courses of study from AEM areas, arts management and entrepreneurship. The purpose of this program is to expose students to the critical management issues, practices and terminology of the AEM industry while developing business acumen to benefit enterprises in the creative economy. Moreover, the emphasis of the program is to prepare students to be leaders in the AEM industry, able to bring to the benefit of organizations a foundational knowledge to assess alternatives for principled action that leads to success. Depending on the student’s area of interest and elective emphasis, areas of focus could include: marketing outreach, funding development, or facilities management with museums; traffic optimization, content development, or contribution management within media organizations or the political arena; or portfolio management, program development or broadcast partnerships within entertainment organizations and/or broadcast media channels, to list a few examples.

General Education Requirement


Students must conform to the general education requirements of the university that specify course work over seven domains of knowledge. The following general education courses will be taken by AEM business students. Students should work closely with their mentor to ensure they complete the general education requirements in a timely fashion.

Total: 30 Hours


Non-Business Elective Courses


Total: 24 credits


1PALM 309  and PALM 312  are offered on an every other year rotating basis.

2AEM Management Major students should work with their advisors to choose a combination of three non-business elective courses that would help them develop an area of focus in arts, entertainment and/or media.

Total: 42 credits


Total: 24 credits


Suggested Course Schedule


Total: 15 credits


Spring Semester – Freshman


Total: 15-16 credits


Fall Semester – Sophomore


Total: 15 credits


Spring Semester – Sophomore


Total: 15 credits


Total: 15 credits


Spring Semester – Junior


Total: 15 credits


Total: 15 credits


Total: 15 credits


Program Total: 120-121 credits


1Must be completed by all Freshmen in the first fall semester.

2Successful completion of BA 211  required.

3Successful completion of BA 203  required.

4Successful completion of MATH 101  and IST 204  required.

5Offered every other year and may be taken in junior or senior year.

6Successful completion of BA 302  required.

7Offered every other year and may be taken in junior or senior year.

8To be completed in final spring term.

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