Montressa Washington, Assistant Professor of Management
Halpin-Harrison Hall, Room 137, (540) 665-7344, [email protected]
The Arts, Entertainment and Media (AEM) Management major is a distinctive, interdisciplinary business-focused program with exposure to arts, entertainment and media subjects. In addition to the General Education requirement and BBA business core courses, the curriculum requires courses of study from AEM areas, arts management and entrepreneurship. The purpose of this program is to expose students to the critical management issues, practices and terminology of the AEM industry while developing business acumen to benefit enterprises in the creative economy. Moreover, the emphasis of the program is to prepare students to be leaders in the AEM industry, able to bring to the benefit of organizations a foundational knowledge to assess alternatives for principled action that leads to success. Depending on the student’s area of interest and elective emphasis, areas of focus could include: marketing outreach, funding development, or facilities management with museums; traffic optimization, content development, or contribution management within media organizations or the political arena; or portfolio management, program development or broadcast partnerships within entertainment organizations and/or broadcast media channels, to list a few examples.