Nov 14, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Concentration (B.B.A.)


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Sally Kim, Professor of Marketing

Halpin-Harrison Hall, Room 136, (540) 678-4473, [email protected]

Four elements compose the 120 credit hour degree program*:

General Education Courses 30 hours
Non-Business Elective Courses 24 hours
Business Core Courses 42 hours
BBA Supporting Business Electives 24 hours
Total 120 hours

*A grade of “C-” or better is required of each Byrd School of Business (BA, EC, IST, SM) course counted toward a major, minor or certificate.

The Marketing curriculum is aligned with contemporary marketing trends, industrial needs and marketing management skills practiced today. The purpose of a course in this area is to educate the student in terminology and concepts of the highly sophisticated areas of marketing management. The school strives to provide an opportunity for students to participate in actual marketing problems as they are confronted by various types of organizations.

General Business Administration Major


Four elements compose the 120 credit hour degree program*:

General Education Courses 30 hours
Non-Business Elective Courses 24 hours
Business Core Courses 42 hours
BBA Supporting Business Electives 24 hours
Total 120 hours

*A grade of “C-” or better is required of each Byrd School of Business (BA, EC, IST, SM) course counted toward a major, minor or certificate.

General Education Requirement


Students must conform to the general education requirements of the university that specify coursework over seven domains of knowledge. The following general education courses will be taken by all business students and will fulfill 18 of the required 30 hours of coursework. Students should work closely with their mentor to ensure they complete the general education requirements in a timely fashion.

Total: 30 credits


Non-Business Elective Courses


  • A course in either Sociology or Psychology Credit(s): 3
  • Other courses Credit(s): 21 (not BA, EC, IST, or SM)

Total: 24 credits


Total: 42 credits


BBA Supporting Electives


The BBA Supporting Electives consist of Business Administration (BA), Economics (EC) and/or Information Systems & Technologies (IST) courses out of which:

  • Minimum 18 credit hours are at the 300 or 400 level.
  • No more than 6 credit hours are at the 100- and 200-level in total.
  • At least one course is from the following restricted elective courses that satisfy the experiential learning requirement:

Note:


Alternatively, the experiential learning requirement can be met through participation in experiential learning activities approved in advance by the dean or the program director.

A BBA student in the General Business Administration Major can choose BBA supporting electives to concentrate in one or more of several business disciplines, subject to the availability of elective courses in those disciplines, or design an individualized program of study.

Total: 24 credits


Total: 12 credits


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