Dec 06, 2019  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog
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BA 362 Marketing Communications



This course provides the marketing student with an in-depth understanding of all the communication tools available for the development and implementation of effective marketing strategies, including advertising, sales promotion, personal selling and publicity. Credit(s): 3

Prerequisite(s): BA 360  and junior-level standing



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