Dec 10, 2019  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog
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BA 361 Marketing Research



Introduction to the techniques, tools and applications of marketing research. Upon completion of this course, the student will have acquired the knowledge and skills needed to design proposals and marketing research studies, collect data using field and desk methods, analyze data using purposebuilt software, and report findings to aid decision-making - all according to established ethical guidelines.  Credit(s): 3

Prerequisite(s): BA 360  and BA 203  or equivalent



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