Jan 23, 2021  
Undergraduate Catalog 2019-2020 
    
Undergraduate Catalog 2019-2020 [ARCHIVED CATALOG]

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BA 360 Introduction to Marketing



Basic marketing functions, institutions, and concepts are studied with emphasis on the “4 Ps of Marketing,” which are involved in the creation, pricing, promotion, distribution, and sale of goods and services in industrial and consumer markets. Credit(s): 3

Prerequisite(s): BSB junior-level standing (or BA 112  for minor in entrepreneurship)



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