Feb 25, 2020  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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SM 361 Sport Consumer Behavior



This course utilizes consumer behavior theories and concepts in conjunction with the growing field of sport fan behavior to address marketing and management implications for the sport industry. Emphasis is placed upon social and psychological theories and their implications on the understanding and prediction of sport consumer’s behavior. Credit(s): 3

Prerequisite(s): SM 110  and SM 222 



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