Nov 25, 2020  
Undergraduate Catalog 2018-2019 
    
Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

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BA 459 Entertainment Management



This course applies principles of management as developed in previous courses specifically addressing the special concerns of the entertainment industry, including managing intellectual property rights, organizing alternative revenue streams, understanding market segmentation and leveraging creative talent. Students are exposed to the challenges of the entertainment industry through readings, lectures and presentations. Ethical consideration in the delivery of creative products and services will be addressed. Credit(s): 3

Prerequisite(s): BA 112 ; BA 303 ; PALM 309  or BA 307 ; PALM 312  or BA 360 ; and senior standing
Corequisite(s): PALM 309  and PALM 312  may be taken as corequisites



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