Dec 06, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

[Add to Portfolio]

BA 361 Marketing Research



Introduction to the techniques, tools and applications of marketing research. Upon completion of this course, the student will have acquired the knowledge and skills needed to design proposals and marketing research studies, collect data using field and desk methods, analyze data using purposebuilt software, and report findings to aid decision-making - all according to established ethical guidelines.  Credit(s): 3

Prerequisite(s): BA 360  and BA 203  or equivalent



[Add to Portfolio]